Sr. Web Experience Designer - Ecommerce & Product Ecosystem
About The Position
TP-Link is seeking a Senior Web Experience Designer to own and evolve the design of our product-heavy, ecommerce-driven websites, including our core TP-Link, Tapo, and Kasa brand sites. These websites are mission-critical business platforms — central to customer education, product evaluation, conversion, and global brand credibility. Today, they function as large-scale product catalogs, supporting complex navigation, specifications, comparisons, and retail pathways across desktop and mobile. As our product portfolio and global presence continue to grow, the scale and complexity of our websites have outpaced our current team structure. While we maintain day-to-day execution, we do not currently have dedicated ownership to consistently uphold high UX quality or to lead large-scale website redesign initiatives, including work with external agencies. This role is being created to fill that gap — providing senior-level website design leadership, hands-on execution, and clear ownership of how our web experience evolves over time. While UX/UI principles are essential to this role, the focus is website experience design, not app-based UX, research-only UX, or front-end engineering.
Requirements
- 5+ years of professional web design experience, with a strong focus on large, consumer-facing websites
- Proven experience designing product-heavy and/or ecommerce websites, including navigation, product listings, comparison, and filtering experiences
- Strong understanding of UX/UI principles as applied to websites (not app-only UX)
- Demonstrated ability to lead or contribute to major website redesign or rebuild projects
- Excellent visual design skills, including layout, typography, spacing, color systems, and modern interaction patterns
- Deep understanding of responsive and mobile-first design, ensuring high-quality experiences across devices
- Proficiency in Figma (wireframes, UX flows, high-fidelity design); experience with Sketch or Adobe XD also acceptable
- Experience working with CMS platforms (WordPress, Drupal, Contentful, or similar)
- Ability to use web analytics and engagement metrics (e.g., GA4, funnels, CTR, behavior patterns) to inform design decisions
- Experience collaborating with and managing external agencies (design and/or development)
- Strong communication and presentation skills, with the ability to explain design rationale and tradeoffs to stakeholders
- Ability to operate across multi-brand websites and manage multiple stakeholders effectively
- Bachelor’s degree in a design-related field (UX/UI, HCI, Digital Media, Information Systems), or equivalent practical experience.
- A portfolio showcasing high-quality desktop and mobile web experiences, including redesign projects, UX improvements, and visual design systems. Website-focused work is required.
Nice To Haves
- Experience with consumer electronics, retail, or ecommerce brands
- Familiarity with conversion optimization concepts
- Experience working across large product catalogs or multi-brand sites
- Experience collaborating with or managing external design agencies
- Exposure to scalable website design systems or component libraries
Responsibilities
- Own and evolve the design of product-dense, ecommerce-style websites across desktop and mobile
- Improve product discovery, navigation, filtering, comparison, and browsing experiences
- Redesign key website sections to improve clarity, usability, and buyer confidence
- Apply UX/UI best practices specifically in the context of large websites
- Explore and present multiple design directions, including:
- Ecommerce optimization and usability improvements
- More modern, refined, and selectively lifestyle-influenced layouts where appropriate
- Translate complex product ecosystems into clear, intuitive, and scalable web experiences
- Create wireframes, user flows, prototypes, and high-fidelity website designs
- Establish and maintain web experience standards and patterns
- Lead and oversee large-scale website redesign projects, including partnering with and managing external agencies when needed
- Partner closely with Product, Marketing, and Engineering teams to ensure designs are implemented as intended
- Use analytics, feedback, and best practices to inform iteration and continuous improvement
Benefits
- Free snacks and drinks, and provided lunch on Fridays
- Fully paid medical, dental, and vision insurance (partial coverage for dependents)
- Contributions to 401k funds
- Bi-annual reviews, and annual pay increases
- Health and wellness benefits, including free gym membership
- Quarterly team-building events
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
501-1,000 employees
