Sr Specialist, Personalized Marketing

PetSmart • Phoenix, AZ

6d • Hybrid

About The Position

The Loyalty & Personalization team is seeking a Sr. Specialist, Personalized Marketing who thrives at the intersection of strategy and execution. This role is ideal for a marketing professional who enjoys turning complex briefs into actionable, customer-facing communications, managing multiple workstreams simultaneously, and pushing personalization forward through data, AI, and thoughtful experimentation.
This is an individual contributor role focused on translating CRM strategy into high-quality execution. This individual will act as a strategic thought partner and day-to-day operator, partnering closely with cross-functional teams to bring CRM campaigns across email, SMS, push, and emerging channels from concept to launch. You’ll spend much of your time creating clear datasheets and briefs, managing Workfront jobs, and ensuring projects move efficiently through the pipeline—while also influencing strategy, personalization approach, and continuous improvement.
PetSmart is rapidly evolving its CRM and personalization capabilities, and this role plays a critical part in helping evolve how we communicate with customers by executing and optimizing CRM campaigns at scale in increasingly relevant, personalized ways.

Requirements

• Bachelor’s degree from a four-year college or university in Marketing, Merchandising, Business or other relevant path
• Minimum three years of relevant marketing experience
• Previous experience in CRM including email, SMS or mobile push preferred
• Excellent attention to detail and bias for customer-centric planning
• Strong organizational skills and able to prioritize tasks and project timelines as necessary
• Must be able to work in a fast-paced environment where priorities can change quickly
• Strong collaboration and relationship-builder, both internally and externally, with outstanding verbal and written communication skills
• Self-starter, initiative-taker
• High proficiency with Microsoft Excel and PowerPoint

Nice To Haves

• Experience working with various AI tools, preferred

Responsibilities

• Serve as a strategic thought partner in CRM working sessions, translating marketing briefs into executable, customer-centric communication strategies
• Participate in monthly campaign calendar planning and weekly channel planning sessions, contributing ideas, recommendations, and optimization opportunities
• Help challenge the status quo by identifying ways to improve targeting, personalization, messaging, and process efficiency
• Create detailed CRM datasheets and campaign briefs that clearly outline objectives, targeting, messaging, offers, and personalization logic
• Prepare and manage campaign request forms, ensuring all required inputs (copy, disclaimers, URLs, assets, personalization rules) are accurate and complete
• Collaborate with audience, database, and analytics partners to define customer segments and personalization strategies
• Execute and coordinate promotional offer setup across in-store and digital experiences, including coupon and offer asset creation when needed
• Maintain campaign performance tracking and support hypothesis-driven test-and-learn initiatives
• Partner with leadership to interpret results and share insights with internal stakeholders
• Leverage AI, automation, and personalization engines to enhance relevance, efficiency, and customer experience
• Stay curious and forward-thinking about emerging CRM tools, AI capabilities, and personalization best practices

Benefits

• Pet-friendly environment, bring your pets to work and enjoy the on-site dog park!
• On-Site Events & Adoptions, enjoy community-building opportunities, including pet adoption days, seasonal celebrations, family events, art events, & holiday festivals
• “Top Dog” gym with equipment, fitness classes, massage therapists, personal trainers, and wellness spaces
• “Sit & Stay” Café serving fresh breakfast and lunch options, snacks, & more
• “Lil Paws” NAEYC-accredited onsite childcare facility providing high-quality early education
• Paid Volunteer Opportunities to spend time doing good for causes close to heart
• Print Center and Business Services, Dry Cleaning, Mother's Rooms, Sustainable Infrastructure & more

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees