Sr Specialist - Delivery Marketing

The Wendy's Company • Dublin, OH

18d • $81,000 - $138,000

About The Position

When our square shaped burgers made their first sizzle on the scene more than 50 years ago, people knew our approach wasn’t like any other. Same goes for the way we support our employees. Our culture of openness, flexibility, and inclusiveness allows everybody to flourish in their own way. If you’re looking for a career where you can be part of the action as we continue to grow our iconic brand – We got you! The Sr. Delivery Marketing Specialist reports to the Delivery Marketing Manager and plays a pivotal role in strengthening our delivery ordering strategy. This role supports the continuous improvement and growth of the delivery channel by creating and executing delivery focused communications, analytical insights, and educational tools that help teams perform effectively in the field. The Sr. Delivery Marketing Specialist partners closely with the Delivery Marketing Manager to plan, coordinate, and support both national and local delivery marketing initiatives that drive awareness, accuracy, and performance. This role also works hand in hand with key cross functional stakeholders, including Operations, Technology, and Marketing, to identify opportunities, implement targeted performance improvement efforts, and support the rollout of new processes or programs that enhance delivery outcomes.

Requirements

• Education: Bachelors Degree required;A bachelor’s degree, preferably in marketing, communications, journalism, public relations, or related field.
• Three to five years of business analyst or marketing experience.
• Experience within third-party delivery or digital marketing as an employee, supplier or consumer.
• Project management
• Creative evaluation
• Budget management
• Ability to manage and coordinate complex projects independently, and as part of a cross-functional team
• Excellent written and oral communications skills
• Ability to take a complex concept and break it down into an easy-to-understand presentation or memo format.
• Understanding of the franchisee/franchisor dynamic
• Understanding of digital as a way of life; meeting consumers where they are to drive convenience and how that translates to increasing sales
• Positive attitude when presented with obstacles
• Proven ability to anticipate and solve problems.
• Articulate, creative, highly organized and committed to excellence
• Ability to maintain confidentiality.
• Passion for teamwork

Responsibilities

• Delivery Communications & Training: Leads efforts to revamp delivery-related communications, analyses, and educational resources by updating training materials and partnering with field teams to customize content for individual franchise organizations, recognizing the regional nature of delivery operations
• External Delivery Marketing: Supports delivery campaign creative development of national and local third-party and first-party delivery marketing programs, inclusive of creative evaluation and execution, recaps and overall program evaluation and future planning.
• Operational Reporting & Growth Strategy Partnership: Generates and analyze monthly delivery performance reports to identify trends at the franchise, DMA, and site-level. Collaborate with field teams to implement targeted improvement initiatives that directly improve customer satisfaction
• Budget Management: Supports multi-million-dollar WNAP budget management for delivery marketing, processes invoices and meets with finance partners quarterly to discuss budget goals and tracking.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees