About The Position
As a Senior Marketing Specialist, you will play a key role in executing and optimizing marketing initiatives across Obie’s distribution channels and external marketing efforts. This role blends campaign execution, content development, and strategic support, and will partner closely with the Director and Marketing Manager to drive engagement, support sales growth, and strengthen Obie’s brand presence across agents, partners, and customers. You’ll operate as a high-impact generalist, contributing across lifecycle marketing, channel marketing, and content strategy, while bringing a strong understanding of performance, messaging, and audience needs.
Requirements
- 5+ years of experience in marketing, including lifecycle/email, digital marketing, or content marketing
- Experience operating as a marketing generalist across campaigns, content, and cross-functional initiatives
- Strong writing and editing skills, with the ability to adapt tone for different audiences (agents, partners, customers)
- Proficiency with marketing and CRM tools (HubSpot, Salesforce or similar)
- Experience with performance marketing concepts including segmentation, testing, and optimization
- Comfort working in a fast-paced, high-growth environment with evolving priorities
- Strong collaboration and communication skills across teams and stakeholders
Nice To Haves
- Experience in personal lines insurance industry
- Familiarity with SEO best practices and content optimization
- Experience supporting product launches or go-to-market initiatives
- Exposure to partner/channel marketing strategies
Responsibilities
- Execute and optimize multi-channel marketing campaigns across email, lifecycle marketing, product marketing, and channel distribution to drive engagement, lead generation, and sales activity
- Support the iteration and rollout of lifecycle and Digital Account Management (DAM) campaigns, including onboarding, engagement, and re-engagement initiatives
- Leverage segmentation, personalization, and A/B testing to continuously improve campaign performance
- Support the development and execution of co-branded marketing initiatives with Agents and Partners
- Assist in building and scaling tiered marketing support packages that equip partners with tools to effectively sell Obie products
- Collaborate with Channel Distribution to execute communications related to product launches, updates, and key business initiatives
- Develop high-quality, marketing-forward content across external channels including blog, website, social media, and sales enablement collateral
- Contribute to SEO-driven content strategy by identifying gaps, trends, and optimization opportunities
- Translate complex insurance and product concepts into clear, compelling messaging for agents, partners, and end customers
- Support content development for product launches, including landing pages, resource hubs, and customer education materials
- Maintain brand voice and consistency across all external-facing communications
- Partner with Product, Engineering and Data, teams to bring marketing initiatives to life
- Support go-to-market efforts for new products and features, ensuring alignment across internal and external messaging
- Collaborate with leadership to refine messaging that reinforces Obie’s value proposition and market positioning
- Monitor and report on campaign performance, identifying insights and opportunities for optimization
- Support the development and maintenance of dashboards connecting marketing engagement to business outcomes (quotes, binds, revenue)
- Use data to inform content strategy, campaign improvements, and audience targeting
Benefits
- Comprehensive health, dental, vision and life insurance
- Flexible paid time off
- Retirement savings plan with company match
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
11-50 employees
