Sr Marketing Specialist - Events

stratasys

6d•$8,000 - $90,000

About The Position

Stratasys is a world leader in 3D printing! Stratasys is leading the global shift to additive manufacturing with innovative 3D printing solutions for industries such as aerospace, automotive, consumer products and healthcare. Through smart and connected 3D printers, polymer materials, a software ecosystem, and parts on demand, Stratasys solutions deliver competitive advantages at every stage in the product value chain. The world’s leading organizations turn to Stratasys to transform product design, bring agility to manufacturing and supply chains, and improve patient care. The Sr. Events Marketing Specialist will be responsible for planning and executing industry, partner, and Stratasys hosted events in North America. This includes major tradeshows, conferences, symposiums, expos, road shows, Stratasys hosted events internal and external, in person and virtual. This team member will develop and manage budgets, vendors and contracts to ensure successful event execution as well as work globally with cross-functional teams to represent Stratasys offerings aligned with corporate messaging, branding and product positioning.

Requirements

5+ years’ experience in developing and executing events and trade show exhibits, preferably in technical application industries.
2+years’ experience interpretation of and compliance with industry regulations regarding exhibit property erection and dismantling, event management, union rules/regulations, etc.
2+yrs experience planning and managing a significant dollar size marketing budget desired.
Bachelor’s Degree in Business, Marketing or Communications is preferred.
Willing to work overtime when needed, and flexibility to travel for tradeshows.

Nice To Haves

2+ years of knowledge of lead generation tools (Salesforce.com), email campaign software (HubSpot or similar)
Experience with portfolio-based event strategy, aligning multiple product lines under one cohesive presence.

Responsibilities

Provide strategic project planning and implementation of tradeshow and event-related projects to successfully promote the company brand, products and services, with a specific focus on North America
Design, develop and execute (from creative conception through execution) effective events to acquire new customers and expand business within existing customers
Develop and manage budgets, vendors and contracts to ensure successful event execution
Collaborate globally and cross-functionally with key stakeholders to represent Stratasys offerings aligned with corporate messaging, branding and product positioning.
Responsible for initiating review of current events plan and process while proposing best practices and innovation in our events planning
Develop and manage annual events planning calendar
Develop tactics that drive booth traffic and generate quality leads at events
Partner with other teams to properly staff and support events and trade shows
“Event Logistics” work with event vendors to manage logistics of all shows throughout the year -Coordinate show logistics, including shipping, ordering items and giveaways, and booth items
Set up pre-meetings with team (typically members of Sales and technical teams) to review details of the show and their responsibilities as on-site representatives and post-event meetings to obtain event feedback and to develop and execute on a post-event follow-up.
Provide documentation on logistics, event feedback, and recommendations for future events including reports on each event and provide quarterly and end-of-year summaries
Manage inventory of parts and printers used at tradeshows and events, including packing and preparing for shipment
Ability to draft marketing content to promote tradeshows and events.