Sr. Social Media Strategist

Great HealthWorks, Inc.•Fort Lauderdale, FL

8d•Hybrid

About The Position

How You Will Make an Impact Grow social channels following and engagement for each brand. Collaborate closely with brand management, graphics, producers, and influencer managers to craft compelling organic social content for social platforms such as X, Instagram, Facebook, and TikTok, aligning with the overarching brand strategy. Manage celebs/key influencers and their teams to post efficiently. Captures and creates social media content and performs basic social editing. Craft compelling copy that aligns with the brand persona and encourages engagement. Create and manage social content calendars to support the department’s overarching Marketing and assigned Brand’s Calendar. Ensure that content aligns with the brand's tone, voice, and visual guidelines across all platforms. Use social listening tools to insert the brand into relevant trending conversations in the industry What We Offer Amazing opportunities for career progression Dynamic, fun, entrepreneurial and diverse culture Medical (PPO or HSA) & Prescription Drug, Dental (DHMO or DPPO), Vision and Telemedicine Health and wellness are a top priority – committed to self-care 401(k) (100% match (dollar-for-dollar) up to 6% of salary deferrals) 2 Company-Wide Breaks, Summer & Winter Generous Paid Time Off and Paid Holidays Sick Time Employer Paid Life Insurance Health Savings Account (company contributes $40 bi-weekly) Voluntary Life and Dependent Insurance, Short-Term Disability, Long-Term Disability, Accident, and Critical Illness Employee Assistance Program Business casual atmosphere – jeans and sneakers are okay by us What You Bring to the Table Bachelor’s degree in communications, marketing, digital communications, or related field required. 5+ years of experience in managing social media platforms and content for Instagram, Facebook, X, TikTok, etc. Managed all content strategies for both paid and organic, including Meta and IG to launch consumer product goods brands Managed a YouTube Channel and grew it substantially for CPG company/brands. Experience with AI apps to create content is a plus. Have a strong understanding of brand voice and tone, specifically with the X platform. Demonstrated success in digital or social media strategy, translating brand marketing messages into engaging content. Experience collaborating closely with Brand Management and Digital teams to optimize content for brand awareness and engagement.

Requirements

Bachelor’s degree in communications, marketing, digital communications, or related field required.
5+ years of experience in managing social media platforms and content for Instagram, Facebook, X, TikTok, etc.
Managed all content strategies for both paid and organic, including Meta and IG to launch consumer product goods brands
Managed a YouTube Channel and grew it substantially for CPG company/brands.
Have a strong understanding of brand voice and tone, specifically with the X platform.
Demonstrated success in digital or social media strategy, translating brand marketing messages into engaging content.
Experience collaborating closely with Brand Management and Digital teams to optimize content for brand awareness and engagement.

Nice To Haves

Experience with AI apps to create content is a plus.

Responsibilities

Grow social channels following and engagement for each brand.
Collaborate closely with brand management, graphics, producers, and influencer managers to craft compelling organic social content for social platforms such as X, Instagram, Facebook, and TikTok, aligning with the overarching brand strategy.
Manage celebs/key influencers and their teams to post efficiently.
Captures and creates social media content and performs basic social editing.
Craft compelling copy that aligns with the brand persona and encourages engagement.
Create and manage social content calendars to support the department’s overarching Marketing and assigned Brand’s Calendar.
Ensure that content aligns with the brand's tone, voice, and visual guidelines across all platforms.
Use social listening tools to insert the brand into relevant trending conversations in the industry

Benefits

Amazing opportunities for career progression
Dynamic, fun, entrepreneurial and diverse culture
Medical (PPO or HSA) & Prescription Drug, Dental (DHMO or DPPO), Vision and Telemedicine
Health and wellness are a top priority – committed to self-care
401(k) (100% match (dollar-for-dollar) up to 6% of salary deferrals)
2 Company-Wide Breaks, Summer & Winter
Generous Paid Time Off and Paid Holidays
Sick Time
Employer Paid Life Insurance
Health Savings Account (company contributes $40 bi-weekly)
Voluntary Life and Dependent Insurance, Short-Term Disability, Long-Term Disability, Accident, and Critical Illness
Employee Assistance Program
Business casual atmosphere – jeans and sneakers are okay by us