Sr Social Media Buyer

Basis

3d•Remote

About The Position

At Basis, we empower agencies and brands with cutting-edge software that automates digital media operations. Our all-in-one platform supports seamless planning, reporting, and financial reconciliation across direct, programmatic, search, and social media. Weâre not just building advanced technology; weâre also building a culture where passionate, motivated individuals come together to drive meaningful change. Our commitment to inclusivity and growth ensures our employees thrive both professionally and personally. With our headquarters in Chicago, we offer flexible work options across the U.S. and Canada, including remote, hybrid, or on-site at headquarters. ABOUT THE TEAM Basis Technologiesâ Social Team leverages Basis to help strategize, plan, execute, streamline, and analyze social media campaigns for agencies and brands across a variety of verticals. Always positive and eager to try new tools and tactics, their passion lies in finding unique and creative ways to meet clientsâ business objectives via social media. Although many tasks are performed independently, internal collaboration and communication is critical, as they work closely with the Sales, Strategic Media Services, Investment & Operations teams. These Beeps are committed to thinking outside the box, serving as subject matter experts in the social space, supporting each other, and pushing themselves to be the best. WAYS YOUâLL CONTRIBUTE Sr Social Media Buyers are responsible for planning, managing, and optimizing paid social media investment for some of Basisâ largest managed service clients during onboarding, launch and ongoing management of campaigns. Sr Social Media Buyers contribute by:

Requirements

5 years of direct experience with the daily management and execution of Paid Social campaigns across all major platforms or equivalent combination of education, training, and experience, etc
Mastered expertise in paid social optimization, analysis and advanced activation
Familiarity working alongside a media planning team to recommend channel tactics and activate against strategies
Proven track record of exceeding paid social KPIâs
Ability to manage a heavier and more complicated workload under tight turnaround times
Adaptability and flexibility with strong attention to detail
Can show examples of issue resolution, process improvements
Strong presentation skills and masterful performance storytelling
Ability to work well in a cross functional team environment
Solutions-oriented
Proficiency in Excel, PPT
Meta Blueprint Certification
Commitment to creating inclusive, respectful environments where all voices are valued and supported.
Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning.

Nice To Haves

Agency experience working on large brands/accounts

Responsibilities

Stewarding our clientâs Paid Social media investment across Meta, LinkedIn, TikTok, Snapchat, Reddit, Pinterest and X
Providing thought leadership and mentorship of paid social best processes impacting workflow, performance, and client satisfaction
Using core knowledge and on-the-job training of social media to propose strategic tactics that meet clientâs objectives and KPIs
Working independently or with Associate and Social Media Buyers to develop campaign builds, launch and QA
Reviewing campaigns daily to monitor pacing, audit performance, and own all optimizations
Working alongside Basisâ internal cross-functional Operations team, Analytics team, and Digital Media Buyers and Planners to develop performance stories and ensure campaign results based on measures of success
Testing beta opportunities and advanced targeting tactics for education of the larger team
Implementing complex measurement plans, tools, and studies, and providing data-driven recommendations to drive performance
Developing relationships with engine and technology partners to act as an ambassador for the Social team
Identifying and documenting new processes, workflow modifications and best practices to drive effectiveness among the Buying team, in partnership with Directors and VPs
Actively troubleshooting technical issues with creative, tactics, URLâs, pixels, ad management platforms, and other campaign settings when necessary
Providing education on paid social platform tools to other internal teams as needed
Mentoring and guiding Social Media Buyers and Associate Social Media Buyers