Sr Social and Digital Marketing Ops Consultant

Xcel Energy•Minneapolis, MN

About The Position

Are you looking for an exciting job where you can put your skills and talents to work at a company you can feel proud to be a part of? Do you want a workplace that will challenge you and offer you opportunities to learn and grow? A position at Xcel Energy could be just what you’re looking for. Position Summary: This role is responsible for creating and implementing new processes across the social media team including social care, paid social, and vendor management by leveraging collaboration tools, creating workflows, and incorporating industry best practices. In this role, you will own and facilitate paid social media budgets, leveraging your expertise to mentor and train other employees on paid social best practices. Working closely with the Customer Care team, this role will facilitate trainings, onboarding, escalation workflows and ongoing social support for social care. Ongoing management and troubleshooting of platforms and vendors, including a cross-functional content management tool, social media management platform, and social media vendors to support building a best-in-class social media practice.

Requirements

Bachelor’s degree in Marketing, Communications or related field or a combination of education and experience providing equivalent knowledge.
7+ years of experience in social media, marketing or related roles.
Experience owning processes, facilitating change, guiding work across teams, and influencing across an organization.
Ability to think strategically, to anticipate impacts/problems/issues and offer solutions or ideas for change.
Excellent communication and organizational skills.
Good interpersonal skills and ability to work on project teams.
Experience leading and executing paid social media campaigns and managing multiple projects at a time is required.

Responsibilities

Partner with social media team members to improve day-to-day processes from planning through measurement, managing workflows for calendaring, QAing, and paid social media execution.
Oversee paid social media campaigns, advising on campaign strategy and execution, and training team members on paid social media best practices and new technology.
Track paid social budgets, manage invoices, and work with the Sourcing team to intake new vendors and platforms.
Own relationship between Customer Care team and Social Media team, organizing trainings, information sharing, new agent onboarding, escalation flows, and on-call expectations.
Maintain social media management tool, developing a deep understanding of functionality and limitations. Attend weekly meetings with platform success team, organize and archiving assets, setup listening monitors, build standardized reports, and publish content as needed.
Assists with administrative team needs such as file storage and organization, invoice processing, budget maintenance, and project management assistance as needed.
Support in management of social media and communications campaigns as needed, collaborating with social, brand and creative teammates to create assets and source visuals, draft copy, publish and promote content.