Sr. Director, Integrated and Digital Marketing

Medline Industries, LP•Northfield, IL

1d•$177,000 - $266,000

About The Position

Medline is seeking a Head of Integrated & Digital Marketing to define and lead our omni‑channel marketing strategy across B2B and B2C audiences. This role owns the vision, strategy, and execution of integrated, data‑driven marketing that drives customer acquisition, trial, adoption, and growth across Medline’s portfolio of products and services. This leader will bring together owned, paid, and sales‑amplified channels into a cohesive, customer‑centric marketing engine—one that delivers both always‑on, automated programs and high‑impact, cause-based campaigns rooted in deep customer understanding. A successful candidate will deliver: • A clearly defined and operational omni‑channel marketing system that connects brand, demand, and sales. • Marketing programs that consistently drive measurable growth in acquisition, trial, and adoption. • Improved customer engagement through personalized, automated, and insight‑led journeys. • A high‑performing, future-ready integrated marketing organization. • Strong alignment across marketing, sales, and product teams around a shared customer strategy.

Requirements

Bachelor’s degree, with demonstrated pursuit of Marketing, Business, Computer Science, or related fields in studies either undergraduate or post-graduate.
At least 8+ years in in integrated, digital, or omni‑channel marketing, including leadership of large‑scale programs.
At least 5+ years of people leadership (through managers), including goal setting, budgeting, and executive reporting.
Highly strategic thinker with the ability to connect customer insight, brand, creative, media, and performance outcomes.
Strong command of data, analytics, attribution, and marketing measurement.
Comfortable operating at both altitude and detail—setting vision while ensuring execution quality.
Inspiring people leader with a track record of building and scaling teams.
Executive‑level communication skills with the ability to influence across disciplines and levels.
Collaborative, decisive, and comfortable navigating complexity and change.
Ability to travel up to 10% for business purposes.

Nice To Haves

Advanced degree (MBA or relevant master’s)
Experience in healthcare, medical products, or regulated industries.
Ability to incorporate AI into marketing systems and executions.
Proven success driving customer acquisition, trial, and adoption in complex B2B and/or B2C environments.
Deep expertise across digital channels, including marketing automation, paid media, email, web, content, and search marketing (SEO/SEM).
Strong understanding of sales‑enabled and sales‑amplified marketing models.
Experience designing and executing both always‑on automated journeys and high‑impact campaigns.

Responsibilities

Set Strategy & Direction Define Medline’s omni‑channel integrated marketing strategy, ensuring consistent, differentiated positioning across all digital and non‑digital touchpoints. Establish a clear operating model that connects brand, demand, product, sales marketing, media, and lifecycle programs into a single, coherent system. Translate business objectives into clear marketing priorities, investment strategies, and performance frameworks.
Lead Omni-Channel Execution Own and optimize all owned and paid channels, including web, email, marketing automation, paid media, social, content, search (SEO/SEM), and emerging digital platforms. Build scalable programs that combine: Automated, trigger‑based marketing driven by customer behaviors, signals, and lifecycle stages. Cause‑based campaigns aligned to launches, growth initiatives, and strategic priorities. Ensure digital marketing is effectively amplified through sales and field marketing, enabling consistent, coordinated customer engagement. Own Google Search and broader performance marketing strategy, including paid search, display, retargeting, and conversion optimization.
Customer Insight & Experience Develop a deep understanding of customer motivations, needs, barriers, and decision journeys across B2B and B2C segments. Use qualitative and quantitative insights to inform targeting, personalization, messaging, channel selection, and journey design. Champion customer‑first thinking and ensure marketing experiences are relevant, seamless, and value‑driven.
Measure Impact and Optimize Define success metrics (KPIs) for across the funnel (awareness → acquisition → trial → adoption → retention). Define and drive the most appropriate measurement/instrumentation to drive maximum impact, which may include (but not limited to) MMM, different approaches to crystalizing lift to customer purchasing engagement, and lead generation and downstream conversion. Use data, experimentation, and insights to continuously optimize experiences and guide prioritization. Drive a culture of test‑and‑learn, continuous optimization, and ROI‑focused decision making Communicate progress, insights, and outcomes clearly to executive leadership.
Leadership & Collaboration Build, lead, and mentor a high‑performing integrated and digital marketing team. Partner closely with Sales, Product, Commercial, Data & Analytics, IT, and Agency partners to ensure alignment and execution excellence. Serve as a strategic advisor to senior leadership on marketing effectiveness, customer growth, and innovation.

Benefits

Medline Industries, LP, and its subsidiaries, offer a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.
Our benefit package includes health insurance, life and disability, 401(k) contributions, paid time off, etc., for employees working 30 or more hours per week on average.
For roles where employees work less than 30 hours per week, benefits include 401(k) contributions, paid time off, as well as access to the Employee Assistance Program, Employee Resource Groups and the Employee Service Corp.

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume