Sr. Site Marketing Manager
About The Position
Fabletics is looking for a Sr. Site Marketing Manager to lead the strategy and execution of site marketing experiences across campaigns, launches, and key moments. This role will be responsible for translating brand and marketing strategies into high-impact, conversion-driven site experiences that balance storytelling, product education, and performance. You’ll serve as the central owner of the site as a marketing channel , partnering closely with Brand Marketing, Creative, Site Merchandising, and Ecomm Ops teams to ensure our site shows up cohesively, on-brand, and optimized for business results. This role is ideal for a strategic marketer who thrives at the intersection of brand, commerce, and customer experience .
Requirements
- 6–8+ years of experience in site marketing or e-commerce marketing.
- Strong experience owning homepage and landing page experiences for a consumer brand.
- Proven ability to manage large-scale campaigns and launches,.
- Experience partnering with Creative, Brand, Merch, and Ecomm Ops teams.
- Data-informed mindset with the ability to turn insights into action.
Nice To Haves
- Experience supporting international or global markets is a plus.
- Retail, fashion, or activewear experience preferred.
Responsibilities
- Own the site marketing strategy for key campaigns, product launches, and seasonal moments.
- Translate brand and marketing priorities into homepage, landing page, and on-site storytelling.
- Lead end-to-end execution of site campaigns, from briefing to launch to optimization.
- Partner with Brand, Creative, and Site Merch teams to ensure consistent messaging, product focus, and visual storytelling.
- Collaborate with Analytics teams to balance brand storytelling with conversion performance.
- Define and maintain site marketing best practices , including asset hierarchy, messaging cadence, and customer journey.
- Manage timelines, approvals, and cross-functional dependencies to deliver on-time launches.
- Monitor performance and customer behavior, using insights to continuously optimize site experiences.
- Act as a key stakeholder in planning and post-launch reviews, sharing learnings and recommendations.
Benefits
- Be part of a high-growth, innovative global brand
- Own a highly visible channel that directly impacts revenue and brand perception
- Work cross-functionally with best-in-class teams across Brand, Product, Creative, and Growth
- Help shape how Fabletics shows up digitally for millions of members worldwide
- Competitive compensation, benefits, and growth opportunities
- Hybrid Work Schedule
- Discretionary Paid Time Off
- Summer Fridays
- Healthcare Plans
- Employee Discounts
- 401k
- Annual Bonus Program
- Equity Program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
