Sr Sales Manager

OWA Parks & ResortFoley, AL

About The Position

DUTIES AND RESPONSIBLITIES: Assist Director of Sales in developing the direct sales team by formulating the strategic direction, goals, and objectives Deliver best-in-class guest experiences from the sales inquiry stage to post event follow-up Provide leadership, coaching, and performance management for the group sales outbound team by assigning clear priorities, establishing workflows, and maintaining accountability Prospect outside businesses and organizations Knowledgeable of CRM software and ensures effective usage by the sales team Assist in the development of sales performance reporting; meet weekly with each sales manager and report performance to Director of Sales Maintain the highest level of quality, accuracy, and process consistency within the sales organization Work to ensure all goals and objectives assigned by the Director of Sales are completed in a timely manner Establish target market relationships; participate in professional organizations such as Chamber of Commerce(s) and Convention & Visitor Bureaus Liaise with marketing, events, and operations teams to ensure operational excellence Collaborate within revenue management meetings by providing insight on driving theme park admissions while also considering affiliate revenue areas such as cabana sales and event room bookings Maintain awareness of market trends, competitive landscape, and tourism dynamics that inform strategic decision-making Drive awareness of OWA Parks & Resort and Tropic Falls Theme Park and other owned business sites Perform other duties as assigned QUALIFICATIONS: Minimum five years of direct sales experience in related entertainment/hospitality fields Undergraduate degree preferred Proficient in coaching techniques and able to assist with training of junior sales team members Proficient in working knowledge of CRM software and Microsoft products such as Excel, Word, & PowerPoint Strong negotiation skills Strong purposeful drive to accomplish or exceed assigned sales goals Knowledge of local and targeted market areas, businesses, and existing client base Demonstrated ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment Experience managing budgets, tracking sales trends versus budgeted goals, and aligning resources with business objectives Excellent interpersonal communication and leadership skills with the ability to collaborate effectively and influence cross-functional teams Friendly, positive, outgoing personality who relates well with people Strong organizational and critical thinking skills with attention to detail; ability to adapt in a dynamic environment Strong written and verbal communication skills Ability to work flexible hours, including evenings, weekends, and holidays as required to support events and business needs Some overnight travel involved

Requirements

  • Minimum five years of direct sales experience in related entertainment/hospitality fields
  • Undergraduate degree preferred
  • Proficient in coaching techniques and able to assist with training of junior sales team members
  • Proficient in working knowledge of CRM software and Microsoft products such as Excel, Word, & PowerPoint
  • Strong negotiation skills
  • Strong purposeful drive to accomplish or exceed assigned sales goals
  • Knowledge of local and targeted market areas, businesses, and existing client base
  • Demonstrated ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment
  • Experience managing budgets, tracking sales trends versus budgeted goals, and aligning resources with business objectives
  • Excellent interpersonal communication and leadership skills with the ability to collaborate effectively and influence cross-functional teams
  • Friendly, positive, outgoing personality who relates well with people
  • Strong organizational and critical thinking skills with attention to detail; ability to adapt in a dynamic environment
  • Strong written and verbal communication skills
  • Ability to work flexible hours, including evenings, weekends, and holidays as required to support events and business needs
  • Some overnight travel involved

Responsibilities

  • Assist Director of Sales in developing the direct sales team by formulating the strategic direction, goals, and objectives
  • Deliver best-in-class guest experiences from the sales inquiry stage to post event follow-up
  • Provide leadership, coaching, and performance management for the group sales outbound team by assigning clear priorities, establishing workflows, and maintaining accountability
  • Prospect outside businesses and organizations
  • Knowledgeable of CRM software and ensures effective usage by the sales team
  • Assist in the development of sales performance reporting; meet weekly with each sales manager and report performance to Director of Sales
  • Maintain the highest level of quality, accuracy, and process consistency within the sales organization
  • Work to ensure all goals and objectives assigned by the Director of Sales are completed in a timely manner
  • Establish target market relationships; participate in professional organizations such as Chamber of Commerce(s) and Convention & Visitor Bureaus
  • Liaise with marketing, events, and operations teams to ensure operational excellence
  • Collaborate within revenue management meetings by providing insight on driving theme park admissions while also considering affiliate revenue areas such as cabana sales and event room bookings
  • Maintain awareness of market trends, competitive landscape, and tourism dynamics that inform strategic decision-making
  • Drive awareness of OWA Parks & Resort and Tropic Falls Theme Park and other owned business sites
  • Perform other duties as assigned
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