Sr. Product Portfolio Manager - Demand Side Management

Xcel Energy•Minneapolis, MN

18h

About The Position

Manage all aspects of product life cycle to meet or exceed performance goals (P&L, customer acquisition/retention, customer sat, etc.) across relevant market and customer segments. Manage all aspects of the portfolio's marketing mix, communications, training, and support needs. Drive effectiveness of product delivery and customer satisfaction. Xcel Energy is a leading combination electricity and natural gas energy company, offering a comprehensive portfolio of energy-related products and services to 3.4 million electricity and 1.9 million natural gas customers across eight Western and Midwestern states. At Xcel Energy, we strive to be the preferred and trusted provider of the energy our customers need. We are reinventing how we power communities, redefining how we care for customers, and reaffirming our commitment to the planet. We are committed to leading with equity and inclusion. We are driven to protect the environment, support our community, and seek innovation. We provide safe, stable jobs with robust benefits and keep our customers at the center of all we do. We are committed to hiring a workforce that reflects the communities we serve. Together, we can provide carbon-free electricity by 2050.

Requirements

College degree required, or equivalent years of education and experience.
Five years of experience in marketing, product management or product development is required.
Team and peer leadership with excellent communications skills and proven results.
For DSM portfolio management, two years' experience with regulatory requirements and conservation programs is mandatory.

Nice To Haves

MBA preferred.
Experience with customer delivered energy programs.
Process experience with project management.

Responsibilities

Responsible for the corporation's product market vision, plans and status to meet market segments' needs and product goals.
Oversee and ensure all portfolio strategies meet corporate and customer needs.
Implement all aspects of portfolio's marketing mix including: pricing, sales channels, launch activities, acquisition and retention, life-cycle management and customer migration paths.
Manage all aspects of daily product portfolio issues across segments to meet goals.
Drive and champion initiatives across departments to achieve goals.
Develop budgets, sales forecasts, sales & marketing expense and profitability goals.
Track the progress of each portfolio (P&L) and product against target.
Accountability to product P&L.
Responsible for ensuring programs are being implemented within regulatory policies and requirements (specific for each state).
Drive and champion recommendations to Product Development of new technologies available.
Ensure product content and prices are accurate.
Understand customers using internal and external data to determine customer needs, need gaps and preferences.
Provide insight with customer journey mapping, personas, segmentation, demographics and other available data.
Partner with internal stakeholders (operations, sales, customer care) to gain exposure and understanding to product/service/customer interactions and experiences.
Collaborate with business partners to understand market issues, industry developments, competitors, market segment development/evolution, pricing strategies, value proposition, etc. and make recommendations on customer strategy.