Sr. Product Marketing Manager

Thomson Reuters•Eagan, MN

1d•Hybrid

About The Position

We are seeking a creative, analytical, collaborative, and motivated Senior Product Marketing Manager to join our Legal Product Marketing team. As a Senior Product Marketing Manager you will drive strategic planning, management, and execution of product marketing projects, product launch activities, and messaging for the CoCounsel Legal product. You will own a wide range of essential product marketing activities necessary to increase product awareness and usage, position CoCounsel competitively in the market, enable sales channels, launch products, and drive retention. In this opportunity as a Sr. Product Marketing Manager , you will: Drive the development and implementation of integrated product marketing strategies, including product launches, in close partnership with product management, demand generation, and segment marketing and sales Provide input and influence decisions on product investments, including the creation of marketing requirements documents, as well as launch product enhancements and new products Analyze, interpret, and utilize market information, including customer and competitive data and market research to build effective product marketing programs and strategies. Understand buyer & user personas, competitive environment, and market opportunities. Define, test, and iterate product core value proposition(s) and messaging, and collaboratively work across functions to ensure that it shows up across marketing, demand generation and sales assets, campaigns and tools required to go to market. Develop and drive adoption of materials, such as customer case studies, competitive analysis and product demonstrations, with the goal of shortening the sales cycle and increasing stage conversion rates. Collaboratively drive new sales, renewal rates and overall market success across product management, demand generation and segment marketing and sales Deliver and support development of high-impact product marketing activities that drive and support product awareness, client usage and retention, market leadership, and enable new sales and up-selling/cross-selling for the CoCounsel product. Provide analyses to measure ROI and effectiveness, and recommendations for program refinement in the future. Work closely with internal and external teams including channels/segments, product management, sales, sales enablement, marketing strategy, creative and production, campaign planning, and content center of excellence to develop and execute product marketing programs and initiatives. Support tradeshow messaging, identification of subject matter experts / speakers, and collateral. Possess a deep understanding of the CoCounsel Legal product with the ability to demonstrate how it works, understand key use cases, and have the ability to deliver the sales pitch.

Requirements

Bachelor’s degree in business, marketing or related field.
5+ years of relevant marketing experience.
Working knowledge of the Pragmatic Marketing framework
Experience with product positioning, product management, product launches and marketing analytics in a B2B omnichannel marketing organization.
Experience in the software, information services and/or relevant industries strongly desired.
Previous success partnering with Product Management / Development and leadership teams.
Proven history of being a results-oriented self-starter with the ability to build effective cross-functional relationships through strong interpersonal skills.
Proven ability to lead a team of cross-functional partners; aligning on a goal (such as a product/feature launch) and ensure coordination across these groups.
Strong written and verbal communication skills, with ability to influence and motivate all levels of an organization.

Nice To Haves

Knowledge or experience related to the legal industry helpful but not required.

Responsibilities

Drive the development and implementation of integrated product marketing strategies, including product launches, in close partnership with product management, demand generation, and segment marketing and sales
Provide input and influence decisions on product investments, including the creation of marketing requirements documents, as well as launch product enhancements and new products
Analyze, interpret, and utilize market information, including customer and competitive data and market research to build effective product marketing programs and strategies.
Understand buyer & user personas, competitive environment, and market opportunities.
Define, test, and iterate product core value proposition(s) and messaging, and collaboratively work across functions to ensure that it shows up across marketing, demand generation and sales assets, campaigns and tools required to go to market.
Develop and drive adoption of materials, such as customer case studies, competitive analysis and product demonstrations, with the goal of shortening the sales cycle and increasing stage conversion rates.
Collaboratively drive new sales, renewal rates and overall market success across product management, demand generation and segment marketing and sales
Deliver and support development of high-impact product marketing activities that drive and support product awareness, client usage and retention, market leadership, and enable new sales and up-selling/cross-selling for the CoCounsel product.
Provide analyses to measure ROI and effectiveness, and recommendations for program refinement in the future.
Work closely with internal and external teams including channels/segments, product management, sales, sales enablement, marketing strategy, creative and production, campaign planning, and content center of excellence to develop and execute product marketing programs and initiatives.
Support tradeshow messaging, identification of subject matter experts / speakers, and collateral.
Possess a deep understanding of the CoCounsel Legal product with the ability to demonstrate how it works, understand key use cases, and have the ability to deliver the sales pitch.

Benefits

Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match
market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave
optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan