Sr. Product Marketing Manager Tech, Amazon Quick

Amazon • Austin, TX

14h

About The Position

Are you a data-driven growth strategist who can build scalable systems that turn product usage into revenue? At AWS, we're seeking a Product Marketing Manager to lead the product-led growth motion for Amazon Quick as we scale our marketing efforts for this product. As Quick combines generative AI capabilities with business intelligence to transform workplace productivity, we need someone who can establish the measurement infrastructure, experimentation frameworks, and cross-functional processes that enable rapid testing and optimization across the entire customer journey. In this role, you'll work backwards from user behavior data to influence product strategy, optimize conversion funnels, and drive self-service adoption at scale. We're looking for a unique blend of growth marketer and systems thinker—someone who can dive deep into PLG metrics while building the operational foundation that enables the entire team to test, learn, and optimize rapidly. You'll partner with product, data science, and GTM teams to create systematic approaches for converting sign-ups into engaged users, expanding feature adoption, and driving monetization through product-qualified leads. If you thrive at the intersection of data and customer experience and want to impact how millions of users discover and adopt AI-powered productivity tools, this role is for you. About AWS Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Requirements

• 5+ years of professional non-internship marketing experience
• Bachelor's degree in a relevant field or equivalent work experience
• 5+ years of hands-on experience building and optimizing PLG funnels, experimentation frameworks, and measurement systems
• Demonstrated experience with PLG metrics including activation rates, time-to-value, feature adoption, and expansion revenue
• Strong analytical skills with ability to translate user behavior data into actionable marketing strategies

Nice To Haves

• MBA
• Experience developing detailed go to market plans
• Experience with A/B testing, especially around audience segmentation and targeting
• Experience producing executive-level written materials and presenting to executive audiences
• Track record of driving self-service adoption and conversion optimization in enterprise software environments
• Understanding of freemium-to-paid conversion strategies and usage-based pricing models

Responsibilities

• Establish data infrastructure and analytics frameworks to measure and optimize the entire PLG funnel from acquisition through advocacy
• Design and implement experimentation processes that enable rapid testing of onboarding flows, activation triggers, and conversion strategies
• Drive top-of-funnel growth through self-service onboarding optimization and frictionless activation experiences that convert new users within their first session
• Own feature discovery and usage expansion strategies that move users from single-feature to multi-product engagement
• Identify expansion triggers and optimize conversion strategies from free to paid tiers and team-to-enterprise upsells
• Build cross-functional alignment between product, marketing, sales, and customer success teams to ensure seamless PLG execution
• Enable product-qualified lead (PQL) handoffs to sales while maintaining product-led efficiency
• Create retention programs and advocacy initiatives that reduce churn and transform power users into champions

Benefits

• Amazon package will include sign-on payments and restricted stock units (RSUs).
• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level