Sr. Product Marketing Manager Tech, Amazon Quick

Amazon • Boston, MA

3d

About The Position

Are you a data-driven growth strategist who can build scalable systems that turn
product usage into revenue? At AWS, we're seeking a Product Marketing Manager to
lead the product-led growth motion for Amazon Quick as we scale our marketing
efforts for this product.

As Quick combines generative AI capabilities with business intelligence to
transform workplace productivity, we need someone who can establish the
measurement infrastructure, experimentation frameworks, and cross-functional
processes that enable rapid testing and optimization across the entire customer
journey. In this role, you'll work backwards from user behavior data to
influence product strategy, optimize conversion funnels, and drive self-service
adoption at scale.

We're looking for a unique blend of growth marketer and systems thinker—someone
who can dive deep into PLG metrics while building the operational foundation
that enables the entire team to test, learn, and optimize rapidly. You'll
partner with product, data science, and GTM teams to create systematic
approaches for converting sign-ups into engaged users, expanding feature
adoption, and driving monetization through product-qualified leads.

If you thrive at the intersection of data and customer experience and want to
impact how millions of users discover and adopt AI-powered productivity tools, this role is for you.

Requirements

• 5+ years of professional non-internship marketing experience
• Bachelor's degree in a relevant field or equivalent work experience
• 5+ years of hands-on experience building and optimizing PLG funnels, experimentation frameworks, and measurement systems
• Demonstrated experience with PLG metrics including activation rates, time-to-value, feature adoption, and expansion revenue
• Strong analytical skills with ability to translate user behavior data into actionable marketing strategies

Nice To Haves

• MBA
• Experience developing detailed go to market plans
• Experience with A/B testing, especially around audience segmentation and targeting
• Experience producing executive-level written materials and presenting to executive audiences
• Track record of driving self-service adoption and conversion optimization in enterprise software environments
• Understanding of freemium-to-paid conversion strategies and usage-based pricing models

Responsibilities

• Establish data infrastructure and analytics frameworks to measure and optimize the entire PLG funnel from acquisition through advocacy
• Design and implement experimentation processes that enable rapid testing of onboarding flows, activation triggers, and conversion strategies
• Drive top-of-funnel growth through self-service onboarding optimization and frictionless activation experiences that convert new users within their first session
• Own feature discovery and usage expansion strategies that move users from single-feature to multi-product engagement
• Identify expansion triggers and optimize conversion strategies from free to paid tiers and team-to-enterprise upsells
• Build cross-functional alignment between product, marketing, sales, and customer success teams to ensure seamless PLG execution
• Enable product-qualified lead (PQL) handoffs to sales while maintaining product-led efficiency
• Create retention programs and advocacy initiatives that reduce churn and transform power users into champions

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level