Sr. Product Marketing Manager, Selling Partner Communities (SPC)

Amazon • San Diego, CA

2d

About The Position

Our vision for Selling Partner Communities in 2026 is to create the world's most
trusted and vibrant seller community, where every interaction drives growth and
strengthens partnerships.

We accomplish this vision with the following three objectives: 1) Build
authentic communities that connect sellers with peers and experts who share
their challenges and ambitions, 2) Revolutionize communications by launching
AI-powered personalized experiences that deliver what sellers need when they
need it; and 3) Implement a feedback-to-action system demonstrating how seller
voice shapes Amazon's evolution and reinforces our role as a trusted partner.

We are seeking a talented Sr. Product Marketing Manager to lead our Event
marketing efforts, which includes our annual flagship conference, Accelerate and
other selling partner facing summits including the New Seller Summit and the
Seller Growth Summit. This role will be responsible for leading the marketing
strategy and planning, driving in-person attendance, leading segmentation and
targeting strategies, overseeing messaging and communication strategy while
boosting virtual engagement before, during, and after the event. The ideal
candidate will have a proven track record of driving successful marketing
campaigns, especially through digital channels.

You will be expected to think and act both strategically and tactically, from
creating comprehensive marketing plans while also coordinating with the team to
ensure on-ground execution. This role requires end-to-end ownership in driving
traffic and demand generation, and ability to build the right strategy to drive
awareness and excitement around the event, among selling partners. An ideal
candidate should have excellent communication skills, strong business judgment
and manage collaboration with all stakeholders, including senior leaders. You
will work cross-functionally with the Events team, partner teams and leadership
to enable marketing for Events, thereby establishing a strong community of
Selling partners.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
• Knowledge of analytics tools and web traffic reporting
• Experience presenting metrics and progress to goal to senior leadership
• Bachelor's degree in marketing, advertising, business or equivalent, or Bachelor's degree

Nice To Haves

• Experience with customer segmentation, profiling, and targeting
• MBA
• Demonstrated experience leveraging generative AI tools to enhance workflow efficiency and productivity, with the ability to craft effective prompts and critically evaluate AI-generated outputs in a professional setting
• Experience identifying opportunities to integrate AI solutions into products and services to drive business value
• Experience in Event marketing is a plus

Responsibilities

• Develop and execute comprehensive multi-channel strategies across pre-event, during-event, and post-event phases. Drive registration and in-person attendance through strategic initiatives, lead audience segmentation and targeting for customized messaging, and partner with channel teams to maximize virtual participation.
• Own pacing toward registration and attendance goals across marketing channels. Partner with channel marketers to optimize paid and organic channels, initiate test campaigns, lead experimentation roadmaps, and conduct A/B testing to improve effectiveness. Lead overall event marketing strategy and execution for Seller Events, including Amazon Accelerate, by coordinating across marketing managers, partner teams, and stakeholders.
• Define messaging frameworks and create engaging content for Email, social, blog, and other channels. Ensure consistent voice across touchpoints while tailoring content to audience segments.
• Establish and report on success metrics, partnering with BI and analytics teams to build comprehensive dashboards. Track performance across XBRs, analyze results, synthesize learnings, and make data-driven decisions to prioritize initiatives.
• Build year-round community engagement and always-on marketing strategies between events to maintain seller interest and participation throughout the annual cycle.
• Collaborate cross-functionally with product, technology, PR, Public Policy, and partner teams to identify opportunities, execute campaigns, and build marketing collateral. Present strategies and results to VP-level stakeholders and deliver executive-level storytelling.
• Operate in ambiguity to build new programs from scratch, establishing frameworks and processes for emerging event properties and marketing initiatives.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level