Sr. Product Marketing Manager

Contrast Security•Pleasanton, CA

About The Position

At Contrast Security, we’re redefining how organizations protect their software at the speed of modern development. With industry-leading Application Detection and Response (ADR), we give teams the power to detect, stop and fix real threats in real time. If you're passionate about building smarter, faster, more effective security, you’ll fit right in. We’re looking for sharp minds, fearless builders, and problem-solvers who thrive on turning complex challenges into innovative solutions. Contrast Security is the world’s leading provider of security technology that enables software applications to protect themselves against cyberattacks, heralding the new era of self-protecting software. Contrast's patented deep security instrumentation is the breakthrough technology that enables highly accurate assessment and always-on protection of an entire application portfolio without disruptive scanning or expensive security experts. Only Contrast has sensors that work actively inside applications to uncover vulnerabilities, prevent data breaches, and secure the entire enterprise from development to operations to production. As a Sr. Product Marketing Manager for our runtime security business, you will be responsible for the outbound product marketing activities for Contrast Security’s innovative enterprise AppSec solutions. You will craft the messaging for solutions targeted at protecting applications from hackers and data breaches. You'll conceive and develop content that helps communicate our value to customers and enables our sales organization to educate our prospects on our products and vision effectively. Attention to detail, an eye for quality, and the ability to grasp and translate highly technical feature sets into business value propositions are crucial. It also requires you to be a strategic thinker with the business savvy to drive segment opportunities. As a Sr. Product Marketing Manager, you will be the expert on our buyer and influencer personas and translate that knowledge into compelling content and sales tools.

Requirements

5+ years in enterprise product marketing for software or SaaS products, with demonstrated experience reaching developer and/or security buyer personas
Experience marketing technology products to large or mid-market organizations
Excellent communication skills with an ability to articulate a product vision and messages, especially translating complex concepts into clear, compelling language (please feel free to share technical content and product collateral in advance; work samples will be requested)
Deadline-driven – can manage multiple projects and stay on schedule
Willingness to travel 5-20%
Excellent people and management skills to facilitate interactions with co-workers, cross-functional teams, customers, prospects, and third parties

Responsibilities

Product messaging – Create messaging that differentiates
Product content – Author informative, persuasive content that can be delivered through multiple channels
Sales and marketing enablement – Communicate our unique value proposition and differentiators to the sales team and develop tools & marketing material that support the selling process
Partner closely with other marketing teams to support and represent Contrast at industry and company events
Product launch – Plan the launch of new product releases and manage the cross-functional implementation of the plan
Market intelligence – Be the expert on your buyers and their buying process, as well as how to crush the competition
Public speaking – Present to audiences at industry events, tradeshows, and customer meetings
Customer pulse – Help identify customer requirements and, working with Product Management, define product strategy

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