Sr. Product Marketing Manager, Media, Entertainment, Sports, Games Industries, AWS Industry Product Marketing, Media, Entertainment, Sports, Games

Amazon•East Palo Alto, CA

About The Position

Are you a tech-savvy storyteller who can translate complex media, entertainment, sports, and games cloud solutions into compelling customer value? At AWS, we're seeking an Industry Product Marketing Manager who can shape the future of cloud computing. As the world's leading cloud and AI provider with 200+ services, AWS needs strategic thinkers who can connect the dots across our vast portfolio. In this role, you'll work backwards from customer needs to influence product and use case strategy for the Media, Entertainment, Sports, and Games industries, and across technical domains - from Analytics and AI to Security and Developer Tools. Industry verticals have unique needs and paths for cloud adoption, and the AWS Industry Marketing team helps customers transform their businesses leveraging the broadest and deepest portfolio of cloud services and solutions for industry customers. We're looking for a unique blend of technologist and business strategist - someone who can dive deep into technical architecture while crafting industry-level value propositions that resonate with customers. You'll partner with product and GTM teams to identify our ideal customers, understand their priorities and use cases, shape our portfolio of offerings to address those use cases, synthesize market intelligence, and develop messaging that helps customers understand how AWS can transform their business. If you thrive at the intersection of technology and business strategy and want to impact how organizations around the world leverage cloud computing and AI, this role is for you.

Requirements

6+ years of professional work (non-internship) experience
Bachelor's degree, or experience in a relevant field
Experience developing and delivering presentations to large and diverse audiences
4+ years of cloud architecture and solution implementation experience
6+ years of direct experience working with Media, Entertainment, Sports, and Games customers on cloud technology adoption.

Nice To Haves

Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation, profiling, and targeting
Experience developing detailed go to market plans
Experience in data analysis, with the ability to interpret and draw insights from data to inform decision-making processes
4+ years of communicating with and presenting to executive and senior audiences experience
MBA, or Master's degree in management, business administration, economics, engineering, marketing
Track record of creating compelling technical demonstrations and reference architectures.

Responsibilities

Partner with product management and GTM teams to develop Media, Entertainment, Sports, and Games portfolio-level strategy documents and guide AWS service prioritization.
Create and own Media, Entertainment, Sports, and Games positioning and messaging that clearly articulates value propositions to customers.
Analyze and synthesize market data from multiple sources — including direct customer feedback — to identify product opportunities and shape Media, Entertainment, Sports, and Games portfolio strategy.
Lead Media, Entertainment, Sports, and Games product launch strategies and associated plans, including naming, target audience definition, and marketing vehicles.
Craft, execute, and refine marketing plans and leverage channels to engage key audiences, reach our customers, and help grow their understanding and usage of AWS services.
Develop technical content including presentations, demonstrations, and reference architectures that educate customers on AWS offerings.
Represent AWS as a technical evangelist in executive briefings, Media, Entertainment, Sports, and Games industry events, and analyst interactions.
Drive field enablement strategies to support product launches, campaigns, and customer success.
Align with Media, Entertainment, Sports, and Games technical and business leaders on primary cloud and AI use cases for their specific ideal customer profiles; define best practice architecture and services for each use case.
Work at both the strategic and tactical level of champion bold and creative ideas.
Ability to travel both domestically and internationally to meet with customers and internal stakeholders (10-15% annually).