Sr. Product Marketing Manager, Delivery Service Partner Experience

Amazon • Nashville, TN

8d

About The Position

The WW DSP Experience (DSPX) organization serves 4.5K Delivery Service Partners
(DSPs) across 20+ countries. We are introducing a Product Marketing function
responsible for ensuring every major product and program launch reaches DSPs
with clarity, consistency, and measurable impact.

We are looking for an experienced Product Marketing Manager to own the full
lifecycle of complex product marketing initiatives — defining go-to-market
strategy, developing compelling messaging frameworks that connect product
capabilities to DSP business outcomes, and driving awareness and adoption of
products that support the DSP Program value proposition.

This role operates with limited guidance in a highly ambiguous environment — you
will define the strategy, not just execute it.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Nice To Haves

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting
• Experience managing complex projects and/or programs within a matrix environment

Responsibilities

• Define and execute go-to-market strategy for high priority product launches across 20+ countries at least 60 days prior to launch
• Develop messaging and positioning that distills complex technical products into clear value propositions resonating with DSPs and their teams, maintaining a standardized messaging architecture that enables regional customization without losing strategic intent
• Develop go-to-market plans and partner with enablement teams (communications, events, change management, knowledge management) to execute against these plans to drive awareness and adoption for priority products
• Influence product roadmaps and investment priorities by synthesizing customer insights, adoption data, and competitive intelligence into data-driven recommendations that prioritize launches based on customer impact
• Measure and drive adoption and awareness by establishing success criteria and tracking frameworks for every launch, reporting progress through MBRs and QBRs

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed