Sr. Product Marketing Manager - Audience Strategy

T-Mobile • Bellevue, WA

9h

About The Position

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees! This role will define and communicate product and marketing strategies that align with business goals and market demands, with a focus on T‑Mobile’s network and the productized experiences that bring the network to life through clear positioning, messaging, and commercial and go‑to‑market programs. The ideal candidate will set the strategic direction for the product roadmap, ensuring our offerings reflect customer needs, competitive dynamics, and opportunities for differentiated network‑led value. Core product marketing responsibilities include developing value propositions, messaging frameworks, and commercial strategies that engage customers and support sales channels. A key component of the role is leading the audience strategy that informs product direction, targeting, and go‑to‑market planning across the network product marketing organization. Success is measured by the clarity and impact of the audience framework, the effectiveness of marketing programs in driving engagement, and the degree to which this work influences product and commercialization decisions.

Requirements

• Bachelor's Degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience (Required)
• Acceptable areas of study include Marketing, Business, Communications, or relevant field of study like Data Science or Research. (Required)
• 7+ years experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue (Required)
• Data Strategy & Analytics : Ability to access, manipulate, and interpret data from first- and third-party sources to build/refine audience segments and translate findings into product and go-to-market guidance; comfortable using dashboards/BI tools and basic querying to validate insights in partnership with Analytics. (Required)
• Go-to-market Strategy Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales (Required)
• Segmentation A strong technical foundation, including experience delivering segment-specific solutions (Required)
• Customer Experience Management Extensive customer interaction experience and customer success storytelling (Required)
• Communication Strong communication skills (verbal and written) and strong content development skills (crisp messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills (Required)
• Project Management Proven interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales (Required)
• Product Management (Required)
• At least 18 years of age
• Legally authorized to work in the United States

Responsibilities

• Lead the audience strategy by building and refining segmentation, working directly with customer, market, and behavioral data, and synthesizing insights that shape product direction and go-to-market strategy.
• Set strategic inputs for the product and network roadmap by translating customer needs, competitive insights, and audience signals into clear guidance for engineering
• Provide market and audience insights to brief campaign strategies focused on demand creation and reputation building.
• Inform targeting and activation strategies by ensuring priority audiences can be identified, sized, and reached effectively in partnership with Media, Integrated Marketing Strategy, and Analytics.
• Develop product positioning and messaging that articulate differentiated value and resonate with priority audiences.
• Create product collateral and customer-facing materials, including briefs, presentations, and content that support commercial programs and sales channels.
• Develop commercial and go-to-market campaigns, programs and trainings that bring network-led experiences to market and support adoption, engagement, acquisition, retention and perception lift.
• Monitor product performance and audience behavior, set learning agenda and measurement plans and translate learnings into recommendations for roadmap evolution, messaging refinement, and program optimization.
• Also responsible for other duties/projects as assigned by business management as needed

Benefits

• Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches.
• employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role.
• Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year.
• medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance.
• eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level