Director of Marketing Orchestration & Audience Strategy

Everpure•Santa Clara, CA

9d•Onsite

About The Position

We’re in an unbelievably exciting area of tech and are fundamentally reshaping the data storage industry. Here, you lead with innovative thinking, grow along with us, and join the smartest team in the industry. This type of work—work that changes the world—is what the tech industry was founded on. So, if you're ready to seize the endless opportunities and leave your mark, come join us. THE ROLE At Pure Storage, we are redefining how data-driven marketing scales. We are looking for a Director of Marketing Orchestration & Audience Strategy to lead a high-impact team responsible for transforming our "data cloud" into personalized, world-class buyer journeys. Your team will be the central experts responsible for engineering, building, and optimizing automated, personalized buyer and buyer journeys across all channels. This role acts as the critical link between Marketing Data Strategy and Campaign Execution, translating audience intelligence from the Customer Data Platform (CDP) into real-time, high-impact interactions. The goal is to move Pure Storage Marketing beyond traditional campaigns into insight-driven, event-triggered buyer experiences. Leveraging our modern stack—centered around Hightouch and Snowflake—you will bridge the gap between technical data strategy and creative campaign execution. You aren't just managing tools; you are architecting the logic that determines how, when, and why we engage with our customers across the entire global lifecycle.

Requirements

Experience: 8+ years in Marketing Operations, Demand Generation, or Growth Marketing, with at least 3 years in a leadership role within a B2B SaaS or enterprise tech environment.
The "Modern Stack" Mindset: Familiarity with Composable CDP architecture (Hightouch, Census, or similar Reverse ETL tools) and the Snowflake/Data Warehouse ecosystem.
Strategic SQL Literacy: You don't need to be a DBA, but you understand how relational data works and how to translate business requirements into logical queries.
Operational Excellence: A proven track record of managing complex, global projects and the ability to influence peers in a highly matrixed organization.
Vision: The ability to see "the forest and the trees"—understanding the high-level brand strategy while ensuring the specific API sync doesn't break.

Responsibilities

Segment Ownership: Design and maintain a global library of high-fidelity audience segments within Hightouch, ensuring a "single source of truth" for targeting across all regions.
Data Activation: Partner with the Marketing Technology & Data Strategy leader to identify new data signals (individual and buying group behavior; and account intent and firmographics) required to power sophisticated orchestration.
Governance & Hygiene: Establish global standards for audience naming, suppression logic, and frequency capping to ensure a premium customer experience.
Use Case Development: Work with integrated marketing team and journey managers to design and prioritize user stories; and translate into requirements for the data engineering and campaign operations teams leveraging the CDP and activation channels.
Omnichannel Synchronization: Map and execute multi-stage journeys that transition buyers seamlessly between LinkedIn, email, web personalization, and Sales-led outreach.
Trigger-Based Engagement: Move beyond static lists to build dynamic, real-time triggers based on buyer behavior and account-level milestones.
Scalability: Build "modular" journey templates that can be easily localized and deployed by our Regional Marketing Ops partners.
The Bridge: Act as the primary interface between the Campaign team (who designs the campaigns), the Journey Managers (who define the journeys), the Performance & Planning team (who defines the goals) and the Marketing Technology & Data Strategy team (who architects the systems and data).
Feedback Loops: Partner with Inbound Marketing and SDR Operations to ensure marketing-orchestrated signals are surfaced effectively to Sales Development Reps (SDRs) and Account Executives.
Optimization: Lead a culture of experimentation, using A/B testing to refine journey paths and audience definitions based on pipeline impact.