Sr. Product Marketing Manager, Alexa Enterprise

Amazon.com, Inc.•Seattle, WA

37d

About The Position

Are you ready to shape the future of enterprise AI and redefine how customers experience the next generation of Alexa? Are you excited about the opportunity to work with iconic brands and innovative companies to serve millions of customers through Alexa+? We're seeking a Senior Product Marketing Manager to collaborate with our world-class enterprise customers, helping them leverage both voice technology and Generative AI capabilities to transform their customer experience, drive revenue and reduce costs. You will develop and execute strategic marketing initiatives that help our B2B2C customers embrace Alexa+'s ever-expanding capabilities, and partner closely with Product, Design, Marketing, PR and Business Development to create a cohesive customer experience. This role requires a unique blend of marketing expertise, business acumen, and relationship management skills. Alexa Enterprise's charter is to build and enable indispensable, frustration-free, Alexa experiences for enterprise customers and partners worldwide. We build a portfolio of products that empower developers and enterprise companies to use voice and touch to support their staff and delight their customers. Our products have been featured in publications such as CNET and Forbes and Amazon has celebrated our progress in its quarterly earnings highlights. Customers have told us: 'You have saved lives' and 'helped our residents connect with their families.' We are a diverse and collaborative team united by our mission to make Alexa an indispensable part of customers' lives.

Requirements

7+ years of professional non-internship marketing experience
Experience building, executing and scaling cross-functional marketing programs
Experience using data and metrics to drive improvements
Experience with customer segmentation, profiling, and targeting
Comfortable with ambiguity - able to establish strategic direction and execute effectively in a global, matrixed organization
Proven track record of developing and executing successful enterprise and consumer marketing programs
Ability to work cross-functionally and influence without direct authority

Nice To Haves

Experience producing executive-level written materials and presenting to executive audiences
Strong understanding of AI technologies and the ability to articulate value to technical and non-technical audiences
Demonstrated sound business judgment and the ability to think strategically about a quickly growing business alongside the interest and ability to dive into tactical details
Creative problem-solver with a growth mindset; actively and intuitively seeks ways to improve business outcomes

Responsibilities

Lead product positioning, messaging and narrative development to effectively communicate value across industries, channels and personas
Build and execute high-impact marketing campaigns and content (presentations, whitepapers, webinars, customer success stories, blog, emails, product videos) that supports the full enterprise buying journey
Develop and maintain sales and channel enablement content to accelerate pipeline growth and increase sales productivity
Develop and execute go-to-market (GTM) strategies for new features across a B2B2C audience in collaboration with Product, Design, Marketing, PR, and Business Development stakeholders across the organization
Define lifecycle marketing campaigns to support end-user adoption and engagement across their full customer journey
Conduct research to deepen understanding of our target personas and industries to continuously refine our narratives, marketing strategies and inform product roadmap