Sr. Product Marketing Manager

Legrand•Minnetonka, MN

About The Position

Thank you for your interest in becoming part of the team at Legrand! GENERAL PURPOSE Manage all aspects of all Sanus flat panel mount business to maximize product sales to worldwide markets while meeting profit objectives. Mentor and provide leadership to cross-functional product development teams for assigned categories. DUTIES AND ACCOUNTABILTIES Effectively manage, develop, and motivate direct report(s) Be the product expert and champion for the entire portfolio of flat panel mounts and affiliated accessories, with deep knowledge and expertise of products and markets. Will be responsible for defining and developing all aspects of product strategy – customer insights, product requirements, channel strategy, pricing, product launch tactics, and product lifecycle. Create and articulate the strategy and vision for new products within established lines through development of a product or product family roadmap sequenced to deliver products and stream of revenue/profit to hit objectives at key product introduction windows Research global markets and products and help define market opportunity by country Prioritize product opportunities based on research and long-term growth and profitability Identify superior customer value, technological advantages, or patent opportunities and translate these into a clear Program Requirements Document (PRD) complete with a crisp definition of the differentiated value proposition for the product or family, focus on total consumer experience beginning with consumer research/shopping/purchase is essential Work with Marketing to develop and direct consumer research to identify market opportunities, gather consumer insights and validate product concepts throughout the product development process Generate business cases for new initiatives, develop and maintain cost, performance, and timing requirements at the outset and throughout all new programs. Conduct in-depth strategic analysis with keen understanding and insights into unique channel/customer requirements as well as competitive environment. Define ways for us to expand product leadership vs. the competition in a way that the customer can value and can easily be communicated to the consumer. Work with Marketing to develop marketing plans and strategies for new and existing products Work collaboratively with Product Development and Sourcing organizations to define Product Specifications. Negotiate with same organizations to achieve strongest products given reality of constraints and tradeoffs. Support sales team in launching new products, markets, and channels through the creation of solid selling tools (clearly define how product wins) Establish, implement and control ongoing global pricing plans Coordinate product launches with product training and promotion strategies Monitor and give guidance to sales for target-market top-line growth Maintain P&L responsibility for flat panel mounts and accessories. Develop multi-year category plans and Product Roadmaps to support revenue & profit targets. Relentlessly work to improve margin performance, including identification of redesign and cost-down opportunities Evangelize new products at customer calls, trade shows and other showcase opportunities Support the Global Supply Chain in meeting inventory management objectives with oversight to Lifecycle Management. Track competitive products and prepare appropriate competitive strategies Train and manage direct reports Understand workplace hazards and take steps to proactively prevent and report hazards or injuries in the workplace. Cooperate in Safety Programs, initiatives, and investigations Demonstrate our five core values of Integrity, Customer Responsiveness, Innovation, Passionate Contribution & Empowerment and Continuous Improvement x Other duties deemed necessary to support the Company’s business operations

Requirements

Ability to define a product strategy for a 3 year horizon
Ability to collaborate and negotiate product tradeoffs to achieve performance, schedule, and cost objectives.
Strong financial skills with ability to manage P&L metrics and coordinate global pricing
Excellent project management and planning skills, while providing high attention to details
Analytical ability to make accurate feature/benefit/value comparisons
Technical aptitude in both Mechanical and Electrical aspect, ability to interpret standards, specifications, procedures, drawings, etc.
Outstanding interpersonal, oral presentation and written communication skills to interact with internal contacts and outside customers and prospects; professional presence and behavior
Demonstrated ability to build compelling and persuasive presentations
Proven ability to build solid customer relationships; demonstrated ability to be customer focused and responsive to questions and needs in a deadline driven environment
Demonstrated ability to lead a cross-functional team and communicate effectively with all organizational levels
Ability to demonstrate flexible and efficient time management and to appropriately prioritize workload based upon organization or department needs
Proven ability to train and motivate employees at all levels, as well as delegate and follow-through effectively
Must possess high degree of professionalism and ability to handle confidential information
Must have the ability to make recommendations to effectively resolve problems or issues, by using judgment that is consistent with standards, practices, policies, procedures, regulation or governmental law
Ability to work in a team environment, and leverage additional resources as needed
Computer literate (MS Office, e-mail, etc.), especially Excel
Bachelor’s degree in business, marketing or related technical degree with a minimum of seven (7) years of experience in product marketing, product management; or combination of relevant education and experience
Previous work experience in areas relevant to the assigned technology
Direct experience in consumer electronics strongly preferred
Requires frequent availability and communication during non-standard business hours to communicate with global team members
Must be available for international travel

Nice To Haves

MBA
International experience
Previous intellectual property (patent, trademark) experience

Responsibilities

Effectively manage, develop, and motivate direct report(s)
Be the product expert and champion for the entire portfolio of flat panel mounts and affiliated accessories, with deep knowledge and expertise of products and markets.
Will be responsible for defining and developing all aspects of product strategy – customer insights, product requirements, channel strategy, pricing, product launch tactics, and product lifecycle.
Create and articulate the strategy and vision for new products within established lines through development of a product or product family roadmap sequenced to deliver products and stream of revenue/profit to hit objectives at key product introduction windows
Research global markets and products and help define market opportunity by country
Prioritize product opportunities based on research and long-term growth and profitability
Identify superior customer value, technological advantages, or patent opportunities and translate these into a clear Program Requirements Document (PRD) complete with a crisp definition of the differentiated value proposition for the product or family, focus on total consumer experience beginning with consumer research/shopping/purchase is essential
Work with Marketing to develop and direct consumer research to identify market opportunities, gather consumer insights and validate product concepts throughout the product development process
Generate business cases for new initiatives, develop and maintain cost, performance, and timing requirements at the outset and throughout all new programs.
Conduct in-depth strategic analysis with keen understanding and insights into unique channel/customer requirements as well as competitive environment.
Define ways for us to expand product leadership vs. the competition in a way that the customer can value and can easily be communicated to the consumer.
Work with Marketing to develop marketing plans and strategies for new and existing products
Work collaboratively with Product Development and Sourcing organizations to define Product Specifications. Negotiate with same organizations to achieve strongest products given reality of constraints and tradeoffs.
Support sales team in launching new products, markets, and channels through the creation of solid selling tools (clearly define how product wins)
Establish, implement and control ongoing global pricing plans
Coordinate product launches with product training and promotion strategies
Monitor and give guidance to sales for target-market top-line growth
Maintain P&L responsibility for flat panel mounts and accessories.
Develop multi-year category plans and Product Roadmaps to support revenue & profit targets. Relentlessly work to improve margin performance, including identification of redesign and cost-down opportunities
Evangelize new products at customer calls, trade shows and other showcase opportunities
Support the Global Supply Chain in meeting inventory management objectives with oversight to Lifecycle Management.
Track competitive products and prepare appropriate competitive strategies
Train and manage direct reports
Understand workplace hazards and take steps to proactively prevent and report hazards or injuries in the workplace.
Cooperate in Safety Programs, initiatives, and investigations
Demonstrate our five core values of Integrity, Customer Responsiveness, Innovation, Passionate Contribution & Empowerment and Continuous Improvement x Other duties deemed necessary to support the Company’s business operations