Sr. Product Marketing Manager, AI

Genesys•Virginia, MN

52d•$107,900 - $200,500

About The Position

We are seeking a Product Marketing Manager (PMM) for AI to play a critical role in how Genesys brings its AI-powered platform innovation to market. This is a career-defining opportunity to sit at the intersection of product, go-to-market, and customer engagement, helping to shape the way organizations adopt and gain value from the next generation of AI. As PMM for AI, you'll be at the center of a fast-moving, strategic space, working closely with senior leaders across product, sales, marketing, and customer success. You'll have the chance to: Influence how Genesys positions and delivers its most important innovations. Lead the go-to-market motion for AI capabilities that are changing how companies operate. Build the stories, strategies, and enablement that drive adoption and measurable business growth. This role offers a unique blend of strategy and execution: you'll translate complex AI advancements into simple, powerful messages while ensuring the field is enabled to win in the market. You'll gain exposure to high-level strategy while also producing the hands-on content and programs that make AI real for customers, partners, and analysts.

Requirements

8+ years of enterprise SaaS product marketing or related experience, ideally in AI, enterprise software, cloud platforms, or customer experience solutions.
Bachelor's degree or equivalent professional experience.
Proven ability to translate technical innovation into clear, business-focused value stories.
Strong foundation in messaging, positioning, GTM planning, segmentation, content development, and enablement.
Experience influencing and collaborating across senior stakeholders in product, sales, and marketing.
Demonstrated experience evangelizing products externally through customer presentations, analyst briefings, or speaking at industry events.
Excellent written and verbal communication, including executive-level storytelling.
Strategic thinker with the ability to simplify complexity.
Independent, accountable, and effective in high-paced environments.

Responsibilities

Go-to-Market Leadership - Build and execute go-to-market strategies for Genesys AI innovations, from defining target audiences to ensuring sustained adoption post-launch.
Messaging & Positioning - Create clear, differentiated narratives that explain the business value of Genesys AI in ways that resonate with buyers and users.
Market Insights - Conduct research and competitive analysis to inform strategy and strengthen Genesys' positioning.
Sales Enablement - Deliver content, tools, and training that give sales and partners the confidence to sell AI capabilities effectively.
Customer & Analyst Engagement - Support customer references, advisory councils, and analyst briefings with compelling stories and proof points.
Storytelling & Evangelism - Deliver impactful presentations and thought leadership at industry events, customer forums, and analyst briefings to showcase Genesys' AI leadership.
Cross-Functional Collaboration - Work across product, marketing, and sales to align priorities and deliver consistent market execution.
Performance Measurement - Track, report, and optimize against key success metrics tied to adoption and revenue outcomes.