Sr. Product Marketing - Advertising

eBay • San Jose, CA

1d

About The Position

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.
Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.
Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.
About the team:
eBay is seeking a dedicated and dynamic Senior Product Marketing Manager -Advertising to drive inbound product marketing and outbound go to market strategy for new advertising products and features. This is a unique opportunity to become an integral part of the eBay marketing team redefining how we bring eBay’s products to market. This role will be critical in establishing an important company-wide function, skill and capability. The successful candidate is an experienced product marketer in ad products, webstores, and e-commerce or two-sided tech networks!

Requirements

• 6+ years of experience in product marketing, with at least 3 years leading company wide initiatives
• Strong track record of developing product and go to market strategies at e-commerce shopping, advertising, payments and/or financial services companies
• Solid experience with GenAI tools and APIs (e.g., OpenAI, Claude, LangChain), with at least 1–2 years applying them to real-world workflows or products
• Proven ability to drive innovation, and execute projects with excellence
• Comfort with scripting, prototyping, and building fast with Python, Streamlit, or internal equivalents.
• Strong data analysis skills and experience with customer research techniques
• Success working collaboratively with cross-functional teams, and excellent communication skills

Responsibilities

• Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing.
• Create customer feedback loops during the product and marketing development process.
• Develop product value propositions, narratives, naming and external facing proof points.
• Manage product launches and ensure customer adoption of new features via in-product content, marketing and communications, customer service, and in-market / sales channels.
• Track internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion.
• Establish repeatable best practices that can scale across product marketing, enabling all product marketers to work in a fast-paced environment, using qualitative and quantitative market and customer insights to grow the impact of product marketing launches.
• Project manage your work while measuring key metrics for success

Benefits

• The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave).
• Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed