US Prime is seeking an experienced Senior Product Manager to lead the Prime Young Adult program. Amazon Prime, launched in 2005, has grown to serve diverse member cohorts. This role involves leading the Prime Young Adult program, which relaunched in June 2025 with a new limited-time exclusive 5% cash back benefit across several categories, in addition to a discounted membership. The Senior Product Manager will be responsible for developing and executing segment-specific strategies to grow the size and engagement of these customers in the US. This includes partnering with consumer insights and BI to identify the segment, understand their unique needs, and create specific plans for acquisition and engagement. The role requires establishing metrics to track and optimize the impact of targeted offerings on Prime membership growth and engagement. Collaboration with WW Prime and North American Stores Marketing and Technology teams is essential to develop products for personalized experiences, driving acquisition and retention. The manager will also work with US Prime marketing on annual and quarterly product strategies and go-to-market plans, and with data scientists to develop targeting and measure the impact of initiatives.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Job Type
Full-time
Career Level
Senior