Sr. Product Manager- CRM

Ford Motor Company • Mason, OH

6h • Hybrid

About The Position

As a Senior Product Manager, you will join the Global CRM Product Management team within the Global Digital (Web & CRM) division at Ford. In this role, you will own the product strategy and execution for our Global CRM marketing technology and data foundation. You will lead product direction across three engineering teams responsible for the pipelines, data models, integrations, and quality controls that connect customer, vehicle, and channel data for segmentation, activation, personalization, and AI-driven decisioning. This role sits at the intersection of marketing, data, and platform engineering. In close partnership with Ford’s Global Digital Insights & Analytics team, which owns Master Data Management, you will ensure mastered and source data is transformed into trusted, activation-ready data services for Salesforce and the broader marketing technology ecosystem. This is a truly global role supporting Ford stakeholders across North America and Europe. You will balance regional requirements with a strong global core, ensuring data is accurate, available, compliant, and fit for use across CRM workflows, downstream activation platforms, and emerging AI capabilities. Success in this role means building a scalable, governed, and resilient CRM data foundation that enables marketers to engage customers more intelligently while protecting customer trust and meeting enterprise standards for quality, privacy, and compliance.

Responsibilities

• Own the product strategy and execution for Global CRM marketing technology and data foundation
• Lead product direction across three engineering teams responsible for pipelines, data models, integrations, and quality controls that connect customer, vehicle, and channel data for segmentation, activation, personalization, and AI-driven decisioning
• Ensure mastered and source data is transformed into trusted, activation-ready data services for Salesforce and the broader marketing technology ecosystem in close partnership with Ford’s Global Digital Insights & Analytics team
• Support Ford stakeholders across North America and Europe
• Balance regional requirements with a strong global core, ensuring data is accurate, available, compliant, and fit for use across CRM workflows, downstream activation platforms, and emerging AI capabilities
• Build a scalable, governed, and resilient CRM data foundation that enables marketers to engage customers more intelligently while protecting customer trust and meeting enterprise standards for quality, privacy, and compliance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees