Sr. Product Manager- CRM

Ford

9h • Hybrid

About The Position

As a Senior Product Manager, you will join the Global CRM Product Management team within the Global Digital (Web & CRM) division at Ford. In this role, you will own the product strategy and execution for our Global CRM marketing technology and data foundation. You will lead product direction across three engineering teams responsible for the pipelines, data models, integrations, and quality controls that connect customer, vehicle, and channel data for segmentation, activation, personalization, and AI-driven decisioning. This role sits at the intersection of marketing, data, and platform engineering. In close partnership with Ford’s Global Digital Insights & Analytics team, which owns Master Data Management, you will ensure mastered and source data is transformed into trusted, activation-ready data services for Salesforce and the broader marketing technology ecosystem. This is a truly global role supporting Ford stakeholders across North America and Europe. You will balance regional requirements with a strong global core, ensuring data is accurate, available, compliant, and fit for use across CRM workflows, downstream activation platforms, and emerging AI capabilities. Success in this role means building a scalable, governed, and resilient CRM data foundation that enables marketers to engage customers more intelligently while protecting customer trust and meeting enterprise standards for quality, privacy, and compliance.

Requirements

• Bachelor’s Degree or equivalent combination of relevant education and experience
• 7+ years of Product Management experience
• Strong understanding of modern marketing needs (personalization, journey orchestration, measurement) with the ability to translate those needs into CRM data requirements.
• Proven ability to synthesize KPIs, platform enablement reasons, and business outcomes into clear narratives tailored to technical, marketing, and executive audiences.
• Strong fundamentals in Agile delivery and experience with tooling such as Jira.
• 4+ years of Product Management experience specifically focused on data and/or the Salesforce/CRM ecosystem
• Strong technical fluency in areas such as data pipelines, APIs, cloud platforms, batch and/or event-driven data flows, data modeling, and enterprise integrations.
• Experience with customer data, identity, consent, governance, data quality, or activation use cases.
• Demonstrated ability to manage data as a product, balancing availability, accuracy and compliance while enabling downstream teams to deliver more meaningful communications.

Nice To Haves

• Master ‘s Degree
• Demonstrated passion for staying current on CRM, MarTech, and AI trends, with a track record of using data to unlock new marketing capabilities and communications.
• Hands-on experience with Salesforce DevOps and quality practices (e.g., SFDX, Copado, Jenkins, GitHub Actions, automated testing frameworks).
• Experience with Salesforce Sales Cloud, Data 360, Marketing Cloud (MCI/MCE), and cross-cloud integration patterns.
• Certified Salesforce Administrator, Data 360 Consultant, or Data 360 Architect certifications are a significant plus.

Responsibilities

• Define and execute a multi-year roadmap for the Salesforce CRM data ecosystem aligned to enterprise priorities.
• Ensure the roadmap accounts for cross-cloud dependencies and the integration of external MarTech systems.
• Gather and synthesize requirements from technical and business stakeholders across North America and Europe, ensuring the data requirements support regional nuances while maintaining a unified global core.
• Drive the strategy for how Salesforce consumes and acts upon data across the enterprise, ensuring seamless connectivity with upstream systems (MDM, GCP) to power an uninterrupted cycle of data through the Salesforce ecosystem, external MarTech systems and back to internal systems.
• Understand, adhere to and embed consumer data privacy laws in all that you deliver to protect our customers and Ford.
• Effectively communicate our data ecosystem and capabilities across the enterprise to inspire, unlock and power new and more meaningful connections to our customers (e.g., new communication channels, personalized journeys and web experiences).
• Translate technical capabilities into clear, compelling stories that influence executive investment decisions.
• Lead data governance strategy for Ford Retail CRM data across key data pipeline teams, including data sourcing, access, accuracy and compliance.
• Focus is on balancing usage and accessibility with risk mitigation and operational efficiency.
• Partner closely with Marketing teams to translate campaign goals and personalization strategies into data requirements.
• Power the connection to a new AI decisioning engine, positioning it as the "brain" of CRM fueled by Ford Retail data.
• Define the data sources and models that allow this engine to drive "next best action" logic within Salesforce execution channels.
• Understand the data pipeline from collection to usage, including unification, harmonization and enhancements.
• Build strong relationships with key partners both upstream and downstream of the data pipeline.
• Own the backlog for developer productivity, including coordination of upstream dependencies, stakeholder requirements and testing.
• Drive processes that facilitate continuous optimization and enhancements of the data model and ecosystem to meet the ever-changing needs of the business.
• Ensure data availability through proactive monitoring and alerting, ensuring timely communication of issues to downstream users.
• Act as the connective tissue between business product, engineering, and architecture.
• Use storytelling to align diverse stakeholders around a shared vision, simplifying complex technical concepts for senior leaders to enable fast decision-making.
• Translate ambiguous technical problems into well-defined epics; lead agile planning and ceremonies with delivery teams.
• Provide leadership and mentorship to other PMs and TPMs, raising the bar on data product thinking and discovery.
• Partner with Privacy, Legal, and InfoSec to ensure ongoing compliance for consent management (e.g., GDPR in Europe, CCPA in NA), Data Subject Requests, and audit readiness across the CRM workflow.
• Own the prioritization of data requests, ensuring transparent tradeoffs between business product managers and enterprise architects.

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees