Sr. Product Data Manager

Holley Performance Products • Bowling Green, KY

61d

About The Position

The Senior Product Manager will own the strategy, roadmap, and execution for a portfolio of high-impact product lines. This role requires a strategic leader with deep market acumen, strong business instincts, and the ability to translate complex customer needs into differentiated, high-performing product solutions. Success in this role demands thought leadership, cross-functional collaboration, and a proven track record of delivering results in a dynamic, consumer-focused environment.

Requirements

• Bachelor s degree in Business, Engineering, Marketing, or related field; MBA or advanced degree strongly preferred.
• 6+ years of product management experience, with a demonstrated history of owning product lines from strategy through commercialization.
• Proven ability to synthesize market data, consumer insights, and business goals into compelling product strategies.
• Expertise in product lifecycle management, pricing strategy, and competitive positioning.
• Superior communication and influence skills; able to align cross-functional stakeholders and drive decision-making at senior levels.
• High level of initiative and comfort navigating ambiguity in a fast-paced, performance-driven culture.
• Experience in enthusiast-driven markets or technically complex product categories is a required.

Responsibilities

• Lead the development and execution of the multi-year product strategy and roadmap, aligning with company growth objectives and market opportunities.
• Conduct thorough market, competitor, and trend analysis to identify white space opportunities and strategic risks.
• Define and refine unique selling propositions (USPs) that position products for differentiation and long-term success.
• Establish and manage a data-informed pricing architecture that reflects value perception, market conditions, and margin targets.
• Drive deep customer understanding through structured research, user testing, and field engagement; convert insights into actionable product and positioning strategies.
• Serve as the voice of the customer in cross-functional leadership forums, collaborating closely with marketing, engineering, operations, and sales.
• Oversee product lifecycle management from concept to obsolescence, including business case development, go-to-market planning, and in-market optimization.
• Champion continuous improvement by monitoring product KPIs and leading post-launch analysis to refine future releases.
• Represent the product portfolio at industry events, trade shows, and customer engagements to drive brand awareness and gather intelligence.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees