Sr. Partner Marketing Manager, GSI's and SP's

Cloudflare•San Francisco, CA

9d•Hybrid

About The Position

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! Available Locations This hybrid role may be located in: Austin, Atlanta, Denver, Seattle, Toronto, Washington D.C. Cloudflare is seeking an experienced Sr. Partner Marketing Manager to focus on our Global Service Integrators (GSI's) and Service Provider (SP's) partners. This role is responsible for developing and executing a comprehensive joint marketing strategy that drives partner-sourced pipeline and revenue growth. The ideal candidate will be a high-energy self-starter with a proven track record of working collaboratively with strategic partners, sales, and internal marketing teams to deliver measurable results. They will play a critical role in expanding our reach within this crucial partner ecosystem.

Requirements

7+ years of experience in B2B partner marketing or alliance marketing, preferably within the cloud, SaaS, or cybersecurity industry.
Proven experience developing and executing successful marketing strategies with Global Service Integrators (e.g., Accenture, Deloitte, IBM Consulting, etc) and Service Provider partners.
Demonstrated ability to manage complex, multi-touch campaigns, including budget management and ROI analysis.
Strong verbal and written communication skills with the ability to create compelling marketing content and present to senior stakeholders.
Experience working cross-functionally with sales, product marketing, and partner teams in a fast-paced, global environment.
Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
Ability to travel up to 30% (domestic and international) for partner meetings and events.

Nice To Haves

Experience with partner portals and marketing automation tools (e.g., Salesforce, HubSpot).
Prior experience marketing cloud or network security solutions.
Master's degree or advanced certification in a relevant area.

Responsibilities

Develop and manage end-to-end partner marketing campaigns, including joint value proposition creation, content development, and co-branded enablement materials for GSI and SP sales teams.
Execute global and regional marketing programs such as joint webinars, virtual and in-person events, and digital campaigns to drive demand generation and solution adoption through our partners.
Manage a joint marketing budget (MDF) to ensure activities are executed efficiently and deliver a positive return on investment.
Collaborate with Partner Sales and Alliance Managers to identify key growth areas and translate business objectives into effective marketing strategies.
Establish and track key performance indicators (KPIs) for all partner marketing activities, providing regular reporting on campaign performance and business impact.
Act as the primary marketing liaison for a portfolio of strategic GSI's and SP's, fostering strong relationships to ensure alignment and maximum partner engagement.
Maintain a deep understanding of the Cloudflare product portfolio and the GSI/SP partner landscape, including their business models, market positioning, and offerings.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family.
Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun!
The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits
Medical/Rx Insurance
Dental Insurance
Vision Insurance
Flexible Spending Accounts
Commuter Spending Accounts
Fertility & Family Forming Benefits
On-demand mental health support and Employee Assistance Program
Global Travel Medical Insurance
Financial Benefits
Short and Long Term Disability Insurance
Life & Accident Insurance
401(k) Retirement Savings Plan
Employee Stock Participation Plan
Time Off
Flexible paid time off covering vacation and sick leave
Leave programs, including parental, pregnancy health, medical, and bereavement leave