Sr Partner Marketing Manager, Demand Generation

Egnyte•Mountain View, CA

11d•Hybrid

About The Position

Sr. Partner Marketing Manager, Demand Generation Mountain View, CA EGNYTE YOUR CAREER. SPARK YOUR PASSION. Egnyte is a place where we spark opportunities for amazing people. We believe that every role has a great impact , and every Egnyter should be respected. When joining Egnyte, you’re not just landing a new career, you become part of a team of Egnyters that are doers, thinkers, and collaborators who embrace and live by our values: Invested Relationships Fiscal Prudence Candid Conversations ABOUT EGNYTE Egnyte is the secure multi-cloud platform for content security and governance that enables organizations to better protect and collaborate on their most valuable content. Established in 2008, Egnyte has democratized cloud content security for more than 22,000 organizations, helping customers improve data security, maintain compliance, prevent and detect ransomware threats, and boost employee productivity on any app, any cloud, anywhere. For more information, visit www.egnyte.com . Our Global Partner Marketing team is a critical function within the Egnyte Partner Sales organization, driving growth, demand, and market expansion with—and through—our channel partner ecosystem. WHAT YOU’LL DO: Reporting to the Director, Global Partner Marketing, this role will be responsible for developing and executing impactful marketing programs with, and through Egnyte VAR, MSP and Distribution partners that generate demand and accelerate our partner sales pipeline. You will hit the ground running collaborating with Egnyte field marketing, partner sales, marketing operations and other internal and external stakeholders to deliver high-impact campaigns that support partner growth objectives . You will engage with sales and marketing roles within key regional, national and global solution providers , managed services and distribution partners in the US and EMEA, to build and execute joint marketing initiatives. This will include building internal awareness of the Egnyte solution with these accounts. Specific expectations of this role include: Develop and execute against a partner marketing demand generation plan that includes quarterly, measurable targets aligned to partner sales goals Track, analyze and report on performance against goals, ROI of partner marketing investments, and impact on bookings. Build marketing toolkits, playbooks and templates and drive partner adoption, to support partner implementation of lead generation campaigns around key Egnyte initiatives . Work proactively with Egnyte partner managers and strategic MSP/VAR partners to build and deliver effective joint marketing demand-generation campaigns and virtual or in-person events. Manage MDF investments, including planning, execution and results tracking. Collaborate with field marketing to amplify Egnyte hosted customer events, webinars and initiatives through partners to drive expanded reach and pipeline. Build scalable one-to-many lead generation programs to fuel and scale partner engagement and productivity. Improve and oversee partner lead routing and reporting processes. This role requires up to 30% travel. Workplace Expectations hybrid This is a high-impact, fast-paced role that requires a proactive, results-driven marketer with outstanding collaboration, written and verbal communication, and project management skills. Your work will be instrumental in driving the success of the Partner Sales organization.

Requirements

7+ years of technology marketing experience including at least 5 years developing and executing successful demand generation and sales growth initiatives with, and for technology channel partners.
Experience working directly with partners to drive mutual sales and marketing goals.
Expertise building and executing co-branded lead generation campaigns leveraging digital, social and virtual or in-person events with partners.
Hands-on experience working with marketing automation and CRM and marketing automation platforms such as Marketo, SalesForce.com, Outreach, Stensul
Ability to manage multiple projects and a passion for data-driven metrics.

Responsibilities

Develop and execute against a partner marketing demand generation plan that includes quarterly, measurable targets aligned to partner sales goals
Track, analyze and report on performance against goals, ROI of partner marketing investments, and impact on bookings.
Build marketing toolkits, playbooks and templates and drive partner adoption, to support partner implementation of lead generation campaigns around key Egnyte initiatives
Work proactively with Egnyte partner managers and strategic MSP/VAR partners to build and deliver effective joint marketing demand-generation campaigns and virtual or in-person events.
Manage MDF investments, including planning, execution and results tracking.
Collaborate with field marketing to amplify Egnyte hosted customer events, webinars and initiatives through partners to drive expanded reach and pipeline.
Build scalable one-to-many lead generation programs to fuel and scale partner engagement and productivity.
Improve and oversee partner lead routing and reporting processes.

Benefits

Competitive salaries and comprehensive benefits
Flexible hours and generous time off (RTO, Responsible Time Off) to help support your work-life balance
Paid holidays and sick time
401(k) Retirement Plan (Traditional, Roth and Mega Backdoor Roth)
Health Savings Account (HSA) with a generous employer contribution
Up to 12wks of paid Parental and 10wks Adoption Leave to help you grow your family
Modern and collaborative offices located in Draper, UT; Raleigh, NC; Mountain View, CA; Reading, England, and Poznan, Poland
Gym, cell phone, and internet reimbursement
Free well-being apps such as Spring Health for Guardian are offered, as well access to our Employee Assistance Program (EAP)
Perks include discounted pet insurance, electronics, theme park tickets, travel, plus more
Your own Egnyte account with lifetime access