Sr Paid Search Strategist

OuterBox • Chicago, IL

16d • $85,000 - $100,000

About The Position

As a Senior Paid Search Strategist, you will be responsible for developing and executing strategic SEM campaigns to drive online visibility, website traffic, and conversions for our clients. You will collaborate with innovative & transformative digital health and e-commerce clients, and leverage industry best practices to achieve outstanding results. Your role involves analyzing data, staying updated on SEM trends, and continually optimizing campaigns to meet and exceed client goals. Job Responsibilities: Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions. Campaign Strategy and Planning: Develop and execute SEM strategies in line with client objectives. Conduct keyword research and competitive analysis. Create and manage campaign budgets and forecasts. Develop a robust testing roadmap and ensure the continuous evolution of the client’s SEM programs. Develop comprehensive Quarterly Business Reports (QBRs) with the team that includes highlights of the last quarter and top testing priorities for the upcoming quarter. Stay updated on industry trends, algorithm changes, and emerging technologies to maintain a competitive edge. Campaign Execution: Create, optimize, and manage PPC (Pay-Per-Click) campaigns on platforms like Google Ads, Bing Ads, and others. Write and optimize ad copy for maximum click-through rates (CTR). Set up and optimize landing pages for conversion rate optimization (CRO). Implement A/B tests and other optimization strategies. Performance Analysis and Reporting : Monitor and analyze campaign performance using various analytics tools. Generate regular reports to track KPIs and campaign effectiveness. Provide insights and recommendations for continuous improvement. Client Communication : Maintain regular communication with clients to understand their business goals and objectives. Present campaign results, insights, and recommendations to clients. Address client queries and concerns promptly. Stay Updated : Stay informed about industry trends and updates in search engine algorithms. Recommend and implement new strategies and tools as needed. Additional Information: This role may require occasional travel to meet with clients or attend industry conferences Flexibility to adapt to changing client needs and industry trends is essential. Other duties, as assigned. Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred). Proven experience (typically 5+ years) in Search, Shopping, and Performance Max campaign management. Certification in Google Ads and other relevant digital advertising platforms Strong analytical skills and proficiency in data analysis tools. Excellent communication and presentation skills. Leadership and team management experience. Proficiency in SEO (Search Engine Optimization) is a plus. Familiarity with web analytics tools like Google Analytics. Fast-paced, dynamic office environment, and may be required to work outside of regular office hours to resolve issues or complete projects of the department. Primarily involves sitting at a desk and using a computer for extended periods of time. Light physical activity is also required, such as carrying equipment or setting up for presentations. Requires a high level of mental focus and the ability to work under pressure. Good manual dexterity, hand-eye coordination and the ability to use a computer for extended periods are required. Why JoinOuterBox: We offer a competitive salary and performance-based bonuses. We invest in our team by empowering new ideas and providing opportunities for continuous professional development We foster an open, supportive, and productive culture that extends into the homes of our remote workers around the continent. We work with innovative & transformative digital health brands as well as the fastest-growing e-commerce companies Generous health, dental, and vision 401K with employer match program Generous PTO for all employees Total Compensation for this role is $85,000 - $100,000 We are unable to sponsor or take over sponsorship of an employment Visa at this time. Our company is an equal-opportunity employer committed to providing a work environment free from discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or any other legally protected status.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred).
• Proven experience (typically 5+ years) in Search, Shopping, and Performance Max campaign management.
• Certification in Google Ads and other relevant digital advertising platforms
• Strong analytical skills and proficiency in data analysis tools.
• Excellent communication and presentation skills.
• Leadership and team management experience.
• Fast-paced, dynamic office environment, and may be required to work outside of regular office hours to resolve issues or complete projects of the department.
• Primarily involves sitting at a desk and using a computer for extended periods of time.
• Light physical activity is also required, such as carrying equipment or setting up for presentations.
• Requires a high level of mental focus and the ability to work under pressure.
• Good manual dexterity, hand-eye coordination and the ability to use a computer for extended periods are required.

Nice To Haves

• Proficiency in SEO (Search Engine Optimization) is a plus.
• Familiarity with web analytics tools like Google Analytics.

Responsibilities

• Develop and execute SEM strategies in line with client objectives.
• Conduct keyword research and competitive analysis.
• Create and manage campaign budgets and forecasts.
• Develop a robust testing roadmap and ensure the continuous evolution of the client’s SEM programs.
• Develop comprehensive Quarterly Business Reports (QBRs) with the team that includes highlights of the last quarter and top testing priorities for the upcoming quarter.
• Stay updated on industry trends, algorithm changes, and emerging technologies to maintain a competitive edge.
• Create, optimize, and manage PPC (Pay-Per-Click) campaigns on platforms like Google Ads, Bing Ads, and others.
• Write and optimize ad copy for maximum click-through rates (CTR).
• Set up and optimize landing pages for conversion rate optimization (CRO).
• Implement A/B tests and other optimization strategies.
• Monitor and analyze campaign performance using various analytics tools.
• Generate regular reports to track KPIs and campaign effectiveness.
• Provide insights and recommendations for continuous improvement.
• Maintain regular communication with clients to understand their business goals and objectives.
• Present campaign results, insights, and recommendations to clients.
• Address client queries and concerns promptly.
• Stay informed about industry trends and updates in search engine algorithms.
• Recommend and implement new strategies and tools as needed.
• Other duties, as assigned.

Benefits

• We offer a competitive salary and performance-based bonuses.
• We invest in our team by empowering new ideas and providing opportunities for continuous professional development
• We foster an open, supportive, and productive culture that extends into the homes of our remote workers around the continent.
• We work with innovative & transformative digital health brands as well as the fastest-growing e-commerce companies
• Generous health, dental, and vision
• 401K with employer match program
• Generous PTO for all employees

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level