Paid Search Strategist

Reunion Marketing

12d

About The Position

Reunion Marketing is looking for a Paid Search Strategist to build, manage, and improve paid search and paid social campaigns for home services businesses. This role focuses on driving leads, managing budgets responsibly, and using data to improve results over time.
You will work on Google Ads, Microsoft Ads, and paid social campaigns for industries like HVAC, plumbing, and roofing. You’ll also work directly with clients to explain performance and strategy. If you like working with numbers, testing ideas, and improving results month over month, this role may be a good fit.

Requirements

• At least 1 year managing paid search or paid social campaigns
• Experience with Google Ads and/or Microsoft Ads
• Basic familiarity with GA4 or analytics tools
• Clear communication skills
• Comfort working in a fast-paced agency environment

Responsibilities

• Build and manage paid search campaigns on Google and Microsoft Ads
• Create and optimize paid social campaigns for local lead generation
• Run A/B tests and adjust campaigns based on performance
• Track CPL, conversion rates, and other key metrics
• Analyze data and recommend improvements
• Manage budgets to maximize ROI
• Prepare clear reports for clients and internal teams
• Work with content, design, and client success teams for alignment
• Support client onboarding and transitions when needed
• Audit accounts for best practices and optimization opportunities
• Use GA4, GTM, or GSC to troubleshoot tracking or conversion issues

Benefits

• Innovative Environment: Work with a team that values creativity and data-driven strategy in the digital marketing space.
• Career Growth: Opportunity to enhance your skills and advance your career in a fast-paced, evolving industry.
• Client Impact: Play a pivotal role in driving success for leading home services brands through effective digital campaigns.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed