Paid Search Strategist
About The Position
The Paid Search Strategist is a mid-level role within 829’s Paid Advertising department. In this role, you will drive the strategy and development of digital advertising campaigns for various medium-to-large clients. This position is ideal for someone who is proactive, a great communicator, analytical, and willing to go the extra mile to get your work completed at a high level. You’ll manage a portfolio of clients, executing campaigns and coordinating with colleagues across marketing disciplines to drive collective success. We’re growing fast and seeking passionate marketers who want to grow with our team and organization.
Requirements
- 4+ years managing paid advertising programs.
- Thorough understanding of various paid advertising tool sets such as Google Ads and Facebook Ads.
- Proficiency in Google Sheets, Google Slides, and Google Docs.
- Deep understanding of analytics tools such as Google Analytics (GA4), Hubspot Analytics, or similar.
- Understanding of landing page best practices and optimization techniques.
- Experience with project management tools such as ClickUp, Asana, or Monday.com.
- Experience with pixeling and conversion tracking via Google Tag Manager or other means.
- Experience with reporting tools such as Google Data Studio, NinjaCat, TapClicks, or similar.
- Excellent written and verbal communication and presentation skills.
- Exceptional time management and organization skills.
- Ability to work both independently and in a team-oriented environment.
- Experience juggling multiple projects and paid advertising campaigns simultaneously.
Nice To Haves
- Familiarity with WordPress or a similar CMS
- Bing Ads certification(s)
- Programmatic experience
- Experience training and mentoring more junior team members
Responsibilities
- Strategize, develop, and simultaneously maintain multiple digital advertising campaigns for a portfolio of medium-to-enterprise sized businesses.
- Monitor the effectiveness of campaigns as they relate to client goals, conversions, and events.
- Update clients regularly as to the status of their digital initiatives.
- Prepare client deliverables from project kickoff documents to rolling reporting.
- Advise clients on how to best accomplish their business goals through digital advertising.
- Serve as a technical resource to other departments, committees, and your peers.
Benefits
- Remote Workplace. You have the option to work at our office in Boston or remotely in one of these states: AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VA.
- Paid Time Off. Receive generous paid vacation benefits that increase each year you’re with us, 12 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.
- 401K + Match. 401K plan with 4% Safe Harbor employer match after one year of employment and financial literacy services provided through our retirement provider.
- Life Insurance Benefit. No-cost coverage to ensure peace of mind for your family.
- Short Term Disability Benefit. We've got you covered if you need to be OOO with an illness or injury that keeps you out of work.
- Healthcare. Choose from several competitive healthcare plans for you and your family with 80% employer coverage for all medical and dental premiums, 100% employer coverage for vision, and the option to participate in the FSA program.
- Commuter Benefits. Allocate pre-tax funds towards your commute to save up to 40% per year in transportation expenses.
- Continuing Education. Receive a personal budget to attend events and conferences.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
