Sr. Media Strategist, NAM & LATAM

Palo Alto Networks

8d

About The Position

As a Senior Media Strategist, you will design and execute sophisticated media strategies targeting entire buying groups within key accounts across North America and LATAM. You will act as a strategic partner to Field, Product, and Sales teams, using data-driven insights to shape the broader marketing agenda. This role involves influencing creative development and providing a strong vision for our AdTech stack to drive measurable business impact.

Requirements

• Bachelor's Degree or equivalent practical experience.
• 10+ years of experience in media strategy and planning, with a significant focus on B2B marketing.
• Mastery of the modern B2B media stack, including Google Marketing Platform, LinkedIn, and intent platforms (e.g., 6Sense).
• Experience planning and executing campaigns across CTV, Audio, and direct sponsorship channels.
• Proven ability to translate media performance data into strategic recommendations that influence creative and content strategy.

Nice To Haves

• Direct experience and deep understanding of the nuances of the LATAM media market.
• Experience navigating long sales cycles and multi-stakeholder buying committees in a B2B SaaS environment.
• Strong business acumen with the ability to connect media metrics to business outcomes and communicate effectively with sales leadership.

Responsibilities

• Design and orchestrate multi-channel media strategies to identify, engage, and progress entire buying groups within target accounts.
• Collaborate with Field, Product, Sales, and Integrated Campaign teams to ensure media plans align with product roadmaps and sales cycles.
• Leverage media performance data to provide actionable insights that influence and guide the creation of high-performing content and creative assets.
• Architect and own comprehensive media plans for NAMS and LATAM across channels like Audio, Video, CTV, Social, and Intent platforms.
• Maintain a strong point of view on our AdTech stack (e.g., 6Sense, Demandbase, DV360), identifying gaps and pushing for innovations.
• Proactively identify and implement automation and machine learning opportunities to increase efficiency and focus on high-level strategy.
• Analyze and report on the full-funnel business impact of media activities, connecting metrics from first touch to closed-won opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level