Sr Media Manager, Programmatic

22squared•Atlanta, GA

1d•Hybrid

About The Position

22squared is looking for a Sr. Media Manager - Digital Investment (Programmatic) to join our team. As a Sr. Media Manager, you will report directly to an Associate Media Director on the account, and will be responsible for the programmatic strategy, account management, ideation and innovation of testing, team management, and overall performance of the account. You will lead the creation and management of campaigns across multiple DSPs and managed service vendors. Ideal candidates are passionate about the evolving world of digital marketing. Candidates should have a strong background and interest in emerging trends across marketing platforms and recognize the impact of digital marketing in an overall marketing strategy.

Requirements

4-6 years experience in working in programmatic with both self-service and managed service experience
Experience in strategy and execution of digital investment media - with a strong emphasis on programmatic
Experience in execution of self-serve programmatic media buying required
Experience in data strategy and usage of a Data Management Platform strongly preferred
High degree of technical aptitude in primary DSPs such as DV360, The Trade Desk, etc. in a self-serve/hands-on keyboard capacity required
Certification and/or significant experience in media measurement tools, such as Campaign Manager, Datorama and Google Analytics 360
High level of comfort presenting to senior clients and senior internal team members
Exposure and usage of marketing technology and tools
Proactive exploration and integration of AI-driven workflows to optimize process
Experience managing team projects from ideation to execution
Highly organized and process-oriented

Responsibilities

In partnership with media team leadership, aid in the development of overall client strategy as it relates to digital investment media - programmatic, as well as data and audience strategy
Develop and manage audience and media testing roadmaps across programmatic
Provide strategic guidance to the overall media team as well as digital buyers on all digital investment media in order to ensure flawless activation strategies
Develop and conduct media partner RFPs and partner evaluation scorecards for programmatic vendors
Develop client POVs on strategies and approaches to the ongoing changing landscape of digital media
Assist AMD and other Media Leadership on leading client strategy and managing the activation team
Creates a positive working environment and fosters an overall team approach
Maintain an in-depth knowledge of client business, from both current and historical perspectives
Maintain end to end management of programmatic campaigns and strategy
Lead the team with in platform optimizations and day-to-day campaign management
Works collaboratively across departments (strategy, comms planning, analytics, etc.) to develop the strategic design for innovative media plans
Fosters strong agency-vendor relations to develop comprehensive media plans that successfully accomplish client goals
Maintains overall control of work-flow and assigned team responsibilities within the group -- oversees the progress of all projects
Provides strategic analysis of plans to determine impact and overall outcome of all measurable variables such as sales, guest/traffic counts, average check, lift in measurable brand attributes, awareness, advocacy, etc.