Account Manager, Retail Media (Programmatic)

Croud•New York, NY

13h•$85,000 - $95,000•Hybrid

About The Position

Croud is a global, full-service digital marketing agency. Through a seamless combination of data, technology and creativity, our teams drive business performance and long-term growth for ambitious brands. This is an exciting opportunity for an ambitious programmatic expert on the rise to join the Retail Media team in our fast-paced New York office, focusing on activation across the funnel. Located in the heart of Soho, Croud New York is home to a group of highly-skilled digital experts, passionate about driving innovation and delivering great work for clients. With a rapidly expanding team and client portfolio, Croud offers hands-on experience working with some of the world's leading brands across every industry sector. Find out more about Croud NY in here! This is a client-facing role for a strategic practitioner passionate about programmatic retail media, specifically leveraging Amazon DSP, Walmart Connect, and other programmatic retail environments. The successful candidate will demonstrate account and channel expertise, strive for repeatable success, and have a desire to question everything in pursuit of operational and client service excellence. They will be expected to provide confident recommendations and support leadership, backed by analytical experience. The ideal candidate will support the planning and execution of programmatic campaigns, utilizing audience-based targeting to drive results on and off-retailer. As an Account Manager, the ideal candidate will support and develop client relationships, provide platform expertise, and contribute to department and channel best practices. They will have a deep desire for constant improvement of process and development of themselves.

Requirements

At least 2-3 years experience in digital marketing, demonstrating experience and knowledge in digital account management with a track record of meeting performance goals against sales-related KPIs
Minimum of 1-2 years hands-on programmatic experience, specifically within Amazon DSP or a major Retail DSP
Strong understanding of the programmatic ecosystem, including identity solutions, attribution models, preferably including clean room technology (AMC)
Proven experience in client expectation management roles and situations, able to manage and direct client expectations
Excellent communication skills, both written and verbal
Proven problem solver who can support and manage clients deliverables and projects to deadlines
Solutions orientated with a growth mindset
Strong numeracy and analytical skills, with impeccable attention to detail
Enjoy and understand working with data, especially via Microsoft Excel

Nice To Haves

Experience in 3rd party retail media management tools such as Skai, Pacvue, Criteo, etc. a plus
Bachelor’s degree in marketing, business admin, or related major a plus
Experience with paid social media, programmatic, or other channels is beneficial

Responsibilities

Execute programmatic retail media strategies with a focus on Amazon DSP activation
Utilize retail data and audience insights to build sophisticated targeting frameworks for programmatic display and video
Support the end-to-end programmatic workflow, from audience building and PMP setup to bid management and creative optimization
Management of retail media network partnerships, inclusive of strategic approach, operational set up and ongoing optimization
Support team on the day to day management of Amazon services for our clients: Amazon DSP audience creation and AMC integration
Dynamic Creative Optimization (DCO) strategies
Video activation
Programmatic supply and PMP management
Reporting & analysis
Updating product data/ specifications/ Images/ Pricing/ Discounts etc
Advise on inventory management where required
Build and maintain strong relationships with clients, vendors, and internal stakeholders (i.e. cross functional teams)
Support client teams in trade negotiations with retailers
Support business development by contributing to pitches and cross-selling Croud Retail Media capabilities to existing clients
Contribute to the growing global Croud Retail Media practice via participation in regular specialism meetings, trainings, thought leadership, research of new partners, and the development of case studies
Support the development of, and deliver account development plans or roadmaps based on client campaign briefs or on client KPIs
Support the creation and deliver flawless client-facing reports, based on accurate data and insightful analysis

Benefits

Every employee is eligible for the benefits listed on our careers site which include:
20 days vacation a year with 12 public holidays observed
Enhanced paid parental leave
Healthy in-office meals and snacks
401(k) Savings Plan (100% Matching up to 4%)
Sales commission with pitch opportunities
Annual performance bonus
Pre-tax commuter benefits
Full paid medical Insurance for employee (including dental and vision)
Dependent contribution to medical, dental and vision coverage
Employer paid life insurance coverage
Monthly wellness membership stipend
Access to health guidance and wellness resources
Free Citi bike membership
Hybrid workspace support - home office setup is provided
Agile working policy
Opportunity to work abroad in Croud’s international offices.
Regularly scheduled social events and quarterly team offsites