Sr Marketing Manager

Sonrava Health•Irving, TX

11d

About The Position

We are seeking an experienced Senior Marketing Manager with deep expertise in marketing automation, CRM, lifecycle marketing, and customer journey optimization. This role is perfect for a data-driven marketer who can build, refine, and scale retention and acquisition programs across email, SMS, and web. This leader will also play a key role in improving our website experience and SEO performance, ensuring patients have a seamless, intuitive digital journey and accurate, up-to-date content across all locations and service lines. This is a high-impact, cross-functional role supporting growth, engagement, and the overall digital experience across a multi-location healthcare organization.

Requirements

6–10+ years of experience in digital marketing, CRM, lifecycle marketing, or marketing automation.
Hands-on experience with marketing automation and CRM platforms (Iterable, Dynamics, HubSpot, Salesforce, Marketo, etc.).
Strong knowledge of customer journeys, segmentation, and lifecycle strategy for retention and acquisition.
Demonstrated experience improving website UX, content accuracy, and SEO performance.
Familiarity with analytics and testing tools (GA4, Search Console, Looker, Tableau, Hotjar, Optimizely, etc.).
Excellent project management and cross-functional collaboration skills.
Strong communication skills with experience working across Operations, IT, Digital, and external vendors.

Nice To Haves

Experience in healthcare, multi-location retail, or service industries preferred.

Responsibilities

Lead the strategy and execution of omni-channel lifecycle programs (email, SMS, appointment reminders, reactivation, onboarding).
Build and optimize customer segments using CRM and behavioral data to personalize communication and maximize conversions.
Develop automated journeys to retain existing patients and acquire new ones, collaborating closely with Operations, Call Center, and Digital teams.
Manage and improve core marketing automation platforms (e.g., Iterable, Dynamics, HubSpot, Salesforce Marketing Cloud, Marketo).
Monitor channel performance, deliverability, opt-outs, and engagement metrics; identify opportunities to optimize cadence, content, and targeting.
Map, analyze, and enhance end-to-end customer journeys, removing friction and identifying opportunities to increase booking rates and follow-through.
Partner with internal stakeholders to ensure consistent patient communication across digital, call center, and in-office touchpoints.
Use behavioral insights and data to improve conversion paths throughout the lifecycle.
Own the strategy and optimization of key website journeys to support patient acquisition and retention.
Collaborate with digital teams, IT, and SEO vendors to enhance site architecture, navigation, landing pages, and multi-location pages.
Oversee ongoing content updates to ensure accuracy, consistency, and strong UX across brand, service, and location pages.
Improve technical and on-page SEO performance, including metadata, schema, headings, and keyword alignment.
Leverage analytics (GA4, GSC, heatmaps, CRO tools) to identify drop-offs, run A/B tests, and propose UX enhancements that support stronger conversion rates.
Ensure that web content aligns with marketing campaigns, customer journeys, and patient communication strategies.
Translate marketing strategy into compelling creative briefs for digital campaigns, landing pages, and automated journeys.
Maintain consistent brand voice and messaging across channels.
Partner with Creative and Digital teams to develop high-performing campaign assets.
Own KPI tracking for CRM, SMS, email, and web performance.
Create and maintain dashboards, analyze trends, and present insights to leadership.
Use data to guide decision-making around segmentation, content, cadence, UX, and SEO.