Sr. Marketing Manager
About The Position
We are building a full-service platform to transform how money moves, driven by the belief that stablecoins will underpin a new financial fabric that is faster, more global, and more efficient. Our platform makes issuing, managing, and integrating stablecoins seamless for developers, fintechs, and institutions. Backed by world-class investors, we are growing a team to reimagine how value moves online and are seeking an experienced Senior Marketing Manager to lead our marketing strategy. This role is an exciting opportunity for a creative and analytical individual with deep expertise in the fintech or crypto/blockchain industry who has a proven track record in navigating regulated markets . This position will initially be an Individual Contributor role with the opportunity to grow into a leadership position. You will lead our marketing strategy, ensuring compliance with complex regulations while driving brand growth, demand generation, and customer engagement.
Requirements
- Domain Expertise: Deep expertise and proven success in the fintech or crypto/blockchain industry with a strong understanding of financial technology and stablecoins.
- Regulated Markets: Proven success in navigating and building trust within complex, regulated financial markets.
- Strategic Planning: Experience defining and overseeing multi-channel marketing strategies aligned with business objectives.
- Analysis: Strong analytical skills and proficiency in marketing analytics, CRM, and automation tools (e.g., HubSpot, Salesforce, Google Analytics ).
- Communication: Ability to align messaging and strategy across product, compliance, and sales teams.
Responsibilities
- Strategic Planning & Leadership: Develop, implement, and oversee multi-channel marketing strategies aligned with business objectives in the fintech, crypto, and payments sectors.
- Brand Building: Lead brand positioning, messaging, and thought leadership to build credibility and trust in a regulated environment.
- Cross-Functional Alignment: Work closely with product, compliance, and sales teams to ensure go-to-market strategies address both market opportunities and regulatory obligations.
- Campaign Execution: Plan and execute integrated marketing campaigns across digital, events, and PR channels, with a focus on trust, education, and regulatory adherence .
- Performance Analysis: Monitor marketing performance using analytics tools, delivering data-driven insights for continuous improvement and preparing reports on campaign outcomes and lead generation.
- Market Intelligence: Stay up to date on crypto market trends, the competitive landscape, and evolving regulatory requirements globally.
Benefits
- Impact: Transform how value moves online by building foundational stablecoin infrastructure, driving adoption through customizable and user-friendly on-ramps.
- Growth: Opportunity to start as an Individual Contributor and grow into a management position as the scope of the role increases.
- Team: Join a small, mission-driven team of builders with the discipline of high-performance finance and the creativity of a fast-moving crypto-native startup.
- Culture: Be part of a tight-knit team that values clear thinking, extreme ownership, and high-velocity decision-making.
- Backing: Backed by world-class investors (details to be shared in the interview process).
- Compensation & Package: Competitive salary ($160K - $220K) + benefits package aligned with experience and performance.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
101-250 employees
