Sr. Marketing Manager

Vanguard • Malvern, PA

2d • Hybrid

About The Position

Vanguard’s Personal Advisor and Digital Advisor empower hundreds of thousands of clients to achieve their financial goals through personalized planning, automated investing, and dedicated advisor support. Marketing is the driving force behind expanding our reach to millions more, leveraging targeted acquisition and retention strategies rooted in consumer insights and data-driven learnings. It’s an exciting time to join the marketing team responsible for delivering aggressive growth for a top enterprise priority: Advice Growth. As Marketing Manager, you will lead marketing strategy, roadmap, and cross-functional execution to grow our Advice client base through a combination of cross-sell and prospect marketing. You’ll collaborate closely with business, sales, and technology partners to develop and implement strategies that help more investors benefit from personalized advice. We’re looking for a senior-level marketer who thrives at the intersection of data, strategy, and execution—someone who can inspire teams, drive results, and shape the future of financial advice. Join us in giving investors the best chance for investment success. Key skills of a qualified candidate include: Strong knowledge of and passion for Marketing growth An entrepreneurial spirit –an owner’s mindset, ability to adapt quickly and flexibly, grit, and unmatched work ethic Strong data-driven marketing acumen supported by strategic, analytical, and conceptual thinking Effective communications skills (verbal and written) for a wide range of senior stakeholders Ability to collaborate and influence others with a structured approach to achieving outcomes Dedication to inspiring growth and building highly effective teams Ability to navigate a fast-paced, high visibility, matrixed environment with multiple stakeholders and competing priorities

Requirements

• Minimum eight years related work experience, three years of marketing experience.
• Market strategy experience
• Undergraduate degree in Marketing or equivalent experience required.
• While this role does not have direct reports, qualified candidates must have demonstrated success in leading and influencing a cross-functional team.

Responsibilities

• Leads development of marketing strategy and roadmap to achieve business growth objectives.
• Guides teams in executing against strategic priorities and delivering measurable outcomes.
• Coaches team on business acumen, product knowledge, and marketing strategy to drive clarity and impact.
• Builds strong partnerships across business, sales, product, and investment teams to align and optimize growth initiatives to business objectives.
• Leads a team of cross-functional contributors in developing and prioritizing marketing initiatives to deliver on growth goals.
• Drives a data-led marketing program by setting performance goals, encouraging insight-driven experimentation, and continuously optimizing strategy through measurable feedback.
• Maintains awareness of industry trends and competitive forces to inform strategy and serve as a trusted advisor.
• Ensures all steps are taken to mitigate risk and maintains control, compliance, audit, and legal requirements in marketing plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees