Sr. Marketing Manager (Hybrid)

Authority Brands•Atlanta, GA

32d•Hybrid

About The Position

The Sr. Marketing Manager will lead and oversee strategic marketing efforts within the Marketing program for The Junkluggers, playing a key role in the development, execution, and optimization of pre- and post-open marketing strategies aimed at generating viable leads for new franchise partners. This position is integral to the broader marketing leadership team and will require a results-driven individual with strong cross-functional collaboration skills, capable of driving initiatives that enhance brand performance and franchisee success.

Requirements

Leadership & Strategic Thinking: Proven experience in leading and managing marketing teams or initiatives. Strong ability to think strategically, make data-driven decisions, and align marketing strategies with business objectives. Experience in both B2C and B2B marketing environments is preferred.
Strong Project Management Skills: Demonstrated experience managing multiple complex projects simultaneously, delivering results on time and within budget. Ability to establish clear processes and structures in environments requiring continual improvement.
Digital and CRM Marketing Expertise: Thorough understanding of digital marketing strategies, including SEO, PPC, remarketing, and display advertising. Ability to interpret and act on digital campaign results to drive continuous improvement. Experience utilizing HubSpot for marketing automation and sales pipeline management preferred.
Analytical & Data-Driven: Strong analytical skills with the ability to interpret and act upon complex marketing data, providing insights and recommendations to improve marketing performance and KPIs.
Exceptional Communication & Collaboration: Excellent written and verbal communication skills. Ability to present complex ideas clearly to diverse audiences, including franchise partners, senior management, and cross-functional teams.
Problem-Solving & Innovation: A proactive, solution-oriented mindset with the ability to tackle challenges creatively and navigate dynamic business environments.
Adaptability & Growth Mindset: Comfortable with change and open to adapting strategies based on evolving market trends, company priorities, and resource allocations.
Franchisee-Centric Approach: Demonstrates a strong commitment to the success of franchise partners, with a focus on delivering value through every aspect of marketing support and collaboration.

Responsibilities

Lead Cross-Functional Marketing Strategy: Collaborate with the Scalable Brands marketing teams, operations teams, and broader Authority Brands leadership to design, implement, and optimize marketing strategies that support franchise partner acquisition and growth.
Franchise Partner Support & Budget Management: Oversee the development and management of local marketing budgets for franchise partners, ensuring alignment with overall brand objectives while driving cost-effective results.
End-to-End Project Management: Lead projects from conception through execution, ensuring clear milestones, timely delivery, and measurable results. Track and report project progress to leadership, managing timelines and ensuring alignment with key business goals.
KPI & Performance Analysis: Utilize data-driven insights to evaluate lead flow, booking rate, close rate, and other key performance indicators (KPIs). Work collaboratively with the marketing team to improve these metrics and contribute to the overall success of the marketing efforts.
Market Research & Trend Analysis: Conduct in-depth market research, providing actionable recommendations on naming conventions, local market trends, and consumer behavior that can enhance marketing strategies and brand positioning.
Online Presence Audits & Optimization: Partner with internal marketing teams and vendors to regularly audit franchisee online presence to ensure consistency and alignment with brand standards, identifying opportunities for improvement and optimization.
Marketing Performance Analysis & Reporting: Lead the analysis and reporting of marketing campaign performance. Communicate insights and strategic recommendations to franchise partners, senior leadership, and other key stakeholders.
Franchisee Onboarding & Support: Spearhead the development of the onboarding process for new franchise partners, providing them with the tools, strategies, and guidance needed to effectively execute their local marketing plans. In combination with the brand teams, offer ongoing strategic support and training to ensure sustained franchisee success.
Development of Franchisee-Facing Content: Develop and manage educational and support content for franchise partners, including meeting agendas, task checklists, and training resources, ensuring they are equipped with the knowledge needed for success.
Vendor & Partner Relations: Manage relationships with external vendors and partners, ensuring timely and effective collaboration. Establish best practices for cross-brand collaboration and ensure knowledge sharing across the team.