Sr. Marketing Manager - Retail

Bemis Manufacturing Company•Sheboygan Falls, WI

50d

About The Position

Your Impact. Our Legacy. At Bemis Manufacturing Company, you're not just joining a team—you're becoming part of a family that's been crafting innovation, quality, and tradition for over 120 years. Rooted in Sheboygan Falls, WI, we're driven by a commitment to creating products that make a difference in everyday life while fostering an environment where our employees can thrive, grow, and achieve their personal and professional goals. When you join Bemis, you're stepping into a workplace where your ideas are valued, your contributions are recognized, and your potential is limitless. We believe in empowering individuals to make meaningful impacts—on our products, our customers, and our community. Together, we'll shape the future while honoring our legacy. Are you ready to make your mark and build a career that truly matters? Join us at Bemis Manufacturing Company, where your passion meets purpose. Position Summary: The Sr. Marketing Manager - Retail is responsible for driving performance, profitability, and brand presence across major home improvement and retail accounts. This role focuses on category management, pricing strategy, promotions, planogram optimization, and business analytics. The incumbent will combine strong analytical acumen, market insight, and retail marketing expertise to influence assortment, merchandising, and pricing strategies that grow share and margin. The incumbent will live the corporate values of treating people with dignity and respect, practicing leadership, driving continuous improvement, acting with a sense of urgency, promoting innovation, fighting for consensus, and managing through teams.

Requirements

Bachelor's or master's degree in marketing, related field, or equivalent experience.
A minimum of 10+ years of experience in channel, retail, or consumer marketing.
In-depth knowledge of current marketing technologies and techniques.
Exceptional analytical and strategic thinking skills.
Excellent leadership, communication, and collaboration capabilities.
Excellent time management and organizational skills.
Ability to drive creativity and innovation.
Advanced knowledge of Microsoft suite of products

Responsibilities

Lead the go-to-market and category strategies for key retail and home improvement partners (e.g., Home Depot, Lowe's, Menards, etc.).
Collaborate with Product and Marketing teams to develop channel-specific growth plans, launch strategies, and promotional calendars.
Align internal stakeholders on channel priorities, customer requirements, and category trends.
Develop and manage promotional strategies and pricing structure by retailer and product line.
Analyze sell-through and promotional ROI to guide future investments.
Support line reviews with compelling data and insights that strengthen price positioning and value perception.
Partner with retailer merchants and internal teams to optimize shelf placement, planograms, and packaging strategy
Use data-driven insights and shopper behavior trends to improve category flow and in-store visibility.
Ensure product assortments and displays align with brand positioning and customer needs.
Own channel reporting for POS performance, pricing, promotions, and competitive benchmarking.
Translate insights into actionable recommendations for marketing, sales, and product teams.
Develop dashboards and scorecards that measure channel health and profitability.
Lead line review preparation and presentation with retail partners.
Build fact-based selling stories grounded in market data, consumer insights, and performance analytics.
Maintain a clear view of competitor activity, pricing, and category trends within home improvement and retail.