Sr. Marketing Manager, Licensing

Target • Minneapolis, MN

1d • $95,000 - $171,000 • Hybrid

About The Position

Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and love from Target. We study our guests to discover new insights and then craft every interaction to build brand equity and enterprise sales. We are marketing experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring for continuous improvement. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target. A role with Target Guest Marketing Strategy is an opportunity to create clear and compelling strategies and tactics that engage guests at every touchpoint. The objective of this work is to drive enterprise sales, increase market share and deliver an amazing guest experience that is uniquely Target with the long-term goal of increasing loyalty and master brand equity. Additionally, Guest Marketing Strategists provide apply deep understanding of guest attitudes and behaviors to build out industry-leading plans that achieve Target’s business objectives. Through your broad Marketing expertise – grounded in inputs across Enterprise Insights, Media & Marketing Effectiveness, Media Strategy, Finance – you will support pyramid teams and campaigns to maximize relevance and competitive advantage. Your commitment to partnership and collaboration will rally & inspire internal partners across functions. Here, you will be challenged to deliver the compelling, seamless and innovative work that motivates guests to choose Target. The Sr. Marketing Manager, Licensing will play a pivotal role in strengthening Target’s connection to culture by leading strategic relationships with key studios and entertainment properties. This role will drive integrated partnership marketing efforts that bring iconic franchises and storytelling to life across Target’s ecosystem — from merchandising to media — in ways that deepen guest engagement and unlock commercial impact. The ideal leader brings strong partnership acumen, the ability to build and steward senior-level studio relationships, and a fluency in media and cultural moments to ensure Target shows up in timely, relevant, and differentiated ways. This role requires a unique blend of creative and analytical thinking, strong relationship management, and a passion for understanding guest needs and behaviors. You will serve as a cross-functional connector between internal marketing teams, business partners, and external collaborators — ensuring that Target’s marketing investments deliver meaningful guest impact and drive business results. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

Requirements

• Four-year degree or equivalent
• 8+ years of related work experience in Marketing, brand, media or agency; experience across media, studio, and partnership ecosystems preferred
• Curiosity and drive to deeply understand guest needs, and the evolving role brands and products play in consumer lives, driving the business with the ability to interpret and synthesize data into a compelling story
• Strong marketing, business and media acumen with ability to leverage data to draft a compelling strategy and investment decisioning to drive measurable results
• Proven ability to build and manage strong relationships across internal and external partners, with a track record of influencing stakeholders to move work forward.
• Tenacity and courage to champion bold ideas, consistently strive to improve the work, learn from results and be the voice of the guest and business
• Brings natural curiosity and a strong understanding of the licensing and entertainment competitive landscape to inform decision-making and strategic recommendations.
• Proven leadership skills and ability to collaboratively engage key stakeholders across the organization at the right times to solve complex problems, while keeping partners informed, engaged and motivated to act
• Excellent communication, collaboration, and interpersonal skills, with the ability to influence and build strong partnerships
• Ability to thrive in a fast-paced environment, managing deadlines and competing priorities effectively

Benefits

• Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves.
• Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation.
• Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level