Sr Marketing Manager, Insights

Molson Coors•Chicago, IL

12h•$113,000 - $148,300•Onsite

About The Position

At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry. That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward. We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together. We collaborate as a team and celebrate each other’s successes. Here’s to crafting careers and creating new legacies. In the role of Senior Manager - Brand Insights working in Chicago, IL, you will be a part of the Strategy and Capabilities team and work directly with the Marketing Brand Team. You will be accountable for leading the development of consumer learning plans and support Molson Coors iconic brands. You will champion Molson Coors brands with human-led insights and consult brand teams on key marketing plans and initiatives. These initiatives must drive value and sales for our consumers, our distributors, and our company. In Marketing Insights at Molson Coors, we infuse human empathy and understanding into brand-building and marketing initiatives: We listen closely to the wants, needs, hopes & fears of others. We seek to understand people so deeply that we are compelled to act on their behalf. We understand the intersection between people, culture, technology, and commerce in ways that make our marketing relevant in today’s complex marketplace. We advance capability building against industry headwinds through pacesetting research that inspires our marketing team to build brands with purpose that connect with people.

Requirements

Effective leader who possesses problem-solving abilities, exceptional project management skills, initiative to drive projects forward, accountability to own responsibilities, and empathy to successfully collaborate with others.
Completes complex projects quickly and adeptly with understanding of the business priorities.
Builds relationships and collaborates to get to the desired outcome.
Takes accountability for results – acting with integrity and honoring commitments.
Thirst for learning – always looking for ways to learn and help one another grow.
Strong analytical skills and experience in both quantitative and qualitative methodologies; ability to translate insights into action.
5+ years of insights leadership experience with talent management experience.
Prior experience of CPG Consumer Insights and Brand Insights.
Strategic thinking on the forefront of new trends; looking for the next new thing.
Thrives in faced paced environment and can balance multiple projects at once.
Ability to balance focus on short-term brand needs of the business with longer term.
Clear, concise communication & story telling through data.
Strong collaboration with different levels & cross-functional groups in an org.
Extensive knowledge of consumer insights and brand building with ability to translate to impactful recommendations.
Demonstrated executive presence & ability to influence.
Brand marketing fundamentals.

Nice To Haves

Undergraduate degree (or above) in Marketing, business or related curriculum.

Responsibilities

Partner with brand marketing teams and other cross-functional partners to provide strategic POV on brand positioning, messaging, advertising, packaging and more.
Set the consumer learning agenda for brand teams, inclusive of brand foundations & positioning, creative development, messaging, consumer profiling and segmentation and much more.
Plan, design and conduct various consumer research studies. This includes vendor/partner sourcing, evaluating cost/benefit tradeoffs in research design, leading internal cross-functional collaboration to execute and generate insights to drive decision making.
Driving and maintaining consistent approaches to consumer research across all elements of brand development.
Lead new methodologies and approaches that maximize value for the investment & stay on top of new approaches to get the best consumer learning possible.
Prioritizes key business questions to go answer.
Using a toolkit of research approaches, this role is a key influencer on managing risk and encouraging reapplication of proven successes.
Charged with balancing rigor and speed in pursuit of a learning agenda that will lead to the best propositions.
Ensures we are building strong and relevant brands with a consumer first mindset.
Collaborate with cross-functional teams (marketing, media, innovation, shopper, portfolio strategy) to integrate insights into business strategies and actions.
Develop robust deliverables highlighting key consumer behavior and trends.
Responsible for integrating multiple data sources such as Brand Health tracking, IRI/Nielsen Panel, Ipsos, etc., while also conducting custom quantitative research and qualitative research projects to inspire and inform our marketing and leadership team.
Deliver impactful presentations tailored to diverse audiences, including key stakeholders and senior leadership.
Translate complex data and research findings into clear, engaging and actionable narratives.
Leads & manages 2 direct reports to deliver against all business targets & develop superior talent.
Strong performance management & coaching of their team, driving a strong people culture.

Benefits

Competitive base salary
Incentive plans
Parental leave
Health insurance
Dental insurance
Vision insurance
Retirement plan options with incredible employer match
Generous paid time off plans
Engaging Wellness Program
Employee Assistance Program (EAP) with amazing resources
Access to cool brand clothing and swag
Access to top events
Free beer and beverages!
Opportunity to grow and develop your career centered around our First Choice Learning opportunities
Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
20% target short term incentive
Target long term incentive
15 days vacation
10 paid holidays
4 personal floating holidays
64 hours of sick time