Sr. Analyst, Marketing Insights

SpartanNash • Grand Rapids, MI

1d

About The Position

As a member of the C&S Wholesale Grocers family of companies, SpartanNash is a food solutions company that delivers the ingredients for a better life. A distributor, wholesaler and retailer with a global supply chain network, SpartanNash distributes grocery and household goods, including fresh produce and the Our Family® portfolio of products, to locations in all 50 states. Our braggingly happy team members — ranging from bakery managers to order selectors; from IT developers to vice presidents of finance; from HR Business Partners to export specialists — create braggingly happy customers spanning national accounts, independent and chain grocers, e-commerce retailers, U.S. military commissaries and exchanges, and the Company’s own brick-and-mortar grocery stores, pharmacies and fuel centers. Ready to contribute to the success of our food solutions company? Apply now! Location: 850 76th Street S.W. - Byron Center, Michigan 49315 Position Summary: This role is r esponsible for uncovering actionable insights that drive data-informed decisions for Marketing campaigns, channels, and shopper experiences. Leads development of measurement frameworks, builds dashboards and translates complex data into clear, impactful stories to influence marketing strategy and optimize performance.

Requirements

• Bachelor’s Degree (Required) in Business Analytics or Economics, Mathematics, Statistics or related field .
• Equivalent combinations of education and experience will be considered .
• 6 years' experience with Marketing analytics; partnering with the business to determine goals, designing the measurement frameworks, evaluate the success of Marketing efforts and delivering recommendations to senior leadership.
• Experience using advanced analytical techniques to solve complex business problems from massive datasets.
• Experience with marketing databases, segmentation, clustering, profiling and modeling tools as well as web analytics preferred.
• Hands-on experience with reporting, data discovery and visualization tools.
• Strong analytical mindset with the ability to translate complex data into actionable insights.
• Quantified track record of driving seven-figure business results through data-driven decision support.
• Excellent communication and presentation skills, with the ability to influence executive leaders with stories built on data.
• Project management skills with proven ability to lead implementation of analytical processes with accurate and efficient repeatable results .
• Ability to effectively present information with visualizations with a focus on telling an impactful story .
• Knowledge of analytical, quantitative & statistical approaches to derive insights from large, data sets solving complex, ambiguous business problems using business acumen .
• Exceptional Excel ( PowerBI , Power Query, etc.) and PowerPoint required .
• Willingness to travel, including overnight stays, up to 1 5 % depending on business needs.

Responsibilities

• Marketing Lead M arketing analytics and performance measurement across channels and segments to assess ROI and effectiveness.
• Serve as the analytical head for advising leaders on fact-based decisions to improve sales and profitability.
• Insights Develop and socialize insights from first- and third-party data to shape targeting, personalization, creative and media strategy.
• Design and maintain dashboards and reporting tools that provide real-time visibility into KPIs and performance metrics.
• Conduct deep-dive analyses to understand shopper behavior, elasticity, and loyalty drivers .
• Translate complex data into executive-ready narratives and visualizations that influence decision-making and strategic planning .
• Performance Management Proactively identify and investigate new business opportunities through exploratory analysis.
• Develop and maintain analytical processes using up-to-date techniques for evaluating impact, customer segmentation and profitability.
• Additional Responsibilities Take on additional responsibilities as assigned or as the business needs evolve .

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees