Marketing Manager, Consumer Insights

Molson Coors • Chicago, IL

5h • Onsite

About The Position

In the role of Manager - Innovation Insights working in Chicago, IL, you will be a part of the Strategy and Capabilities team and work directly with the Innovation Team. You will be accountable for leading the development and communication of thoughtful learning plans. You will champion innovations with human-lead insights and consult and advice the innovation team on solutions. These solutions must drive value and sales for our consumers, our distributors, and our company.
This position reports to the Director of Innovation Insights and Beyond Beer Brand Insights and works very closely with innovation directors to deliver solutions that drive profitable growth for MCBC.
In Insights at Molson Coors, we infuse human empathy and understanding into brand-building and innovation initiatives:
We listen closely to the wants, needs, hopes & fears of others. We seek to understand people so deeply that we are compelled to act on their behalf.
We understand the intersection between people, culture, technology, and commerce in ways that make our innovation relevant in today’s complex marketplace.
We advance capability building against industry headwinds through pacesetting research that inspires our innovation team to build brands with purpose that connect with people.

Requirements

• You’re an effective leader who possesses problem-solving abilities, exceptional project management skills, initiative to drive projects forward, accountability to own responsibilities, and empathy to successfully collaborate with others.
• You love a challenge – you complete complex projects quickly and adeptly with your understanding of the business priorities
• You build relationships and collaborate to get to the desired outcome
• You take accountability for results – acting with integrity and honoring commitments
• You have a thirst for learning – you are always looking for ways to learn and help one another grow
• Strong analytical skills and experience in both quantitative and qualitative methodologies; ability to translate insights into action
• Innovative and thinks outside the box; growth mindset
• Strategic thinking on the forefront of new trends; looking for the next new thing
• Thrives in faced paced environment and can balance multiple projects at once
• Ability to balance focus on short-term innovation needs of the business with longer term
• Ability to influence & gain trust quickly
• Clear, concise communication & story telling through data
• Strong collaboration with different levels & cross-functional groups in an org
• Extensive knowledge of consumer insights and the innovation landscape/process with ability to translate to impactful recommendations and white space opportunities
• 5+ years of insights experience with talent management experience
• Prior experience of CPG Consumer Insights and/or Innovation Insights
• Undergraduate degree (or above) in related curriculum preferred
• Demonstrated executive presence & influence
• Brand marketing fundamentals

Responsibilities

• Innovation Insights: Partners with Innovation Directors to identify new whitespaces & winning innovations across beverages to bring to market, always with the consumer in mind. Identifies white spaces and emerging trends/emerging consumers to fuel future pipeline.
• Sets the consumer learning agenda (and budgeting) for pipeline initiatives including opportunity identification, concept development & validation, naming, liquid testing, target definition, packaging development, positioning, etc.
• Prioritizes key business questions to go answer. Using a toolkit of research approaches, this role is a key influencer on managing risk and encouraging reapplication of proven successes. Charged with balancing rigor and speed in pursuit of a learning agenda that will lead to the best propositions. Ensures we are building a pipeline of innovation across existing and emerging segments to build relevance across consumers
• Synthesize multiple data sources, both primary and secondary, to drive strategic recommendations. Provide analysis and associated recommendations to teams
• Research expertise: Driving and maintaining consistent approaches to consumer research across all elements of innovation. Lead new methodologies and approaches that maximize value for the investment & stay on top of new approaches to get the best consumer learning possible.
• People Management: Leads & manages 1 associate insights manager to deliver against all business targets & develop superior talent. Strong performance management & coaching of their team, driving a strong people culture.

Benefits

• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
• Ability to grow and develop your career centered around our First Choice Learning opportunities
• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plan options with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
• Access to cool brand clothing and swag, top events and, of course... free beer and beverages!
• Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences
• Benefits include 15 days vacation, 10 paid holidays, 4 personal floating holidays and 64 hours of sick time.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees