Sr. Marketing Manager, Branch Acquisition

BMO•Chicago, IL

11h•$74,000 - $138,000

About The Position

Step into a high‑visibility role where you’ll shape the future of BMO West by leading bold, insight‑driven branch acquisition marketing strategies that fuel long‑term growth. You’ll bring curiosity, strategic firepower, and creative storytelling together to uncover new opportunities and turn them into powerful go‑to‑market campaigns. If you thrive on turning smart, strategically grounded advertising into seamless execution, this role was built for you. Define and develop marketing campaign strategies that strengthen the BMO brand, maximize revenue, and optimize customer experience. Lead the development and execution of the BMO West branch growth strategy by identifying market opportunities, shaping go‑to‑market plans, and managing marketing campaigns that support and drive new customer acquisition. Work collaboratively with business/groups on the strategic development, execution and measurement of traditional and non-traditional customer-focused advertising, production, merchandising, and communications campaigns. Provide information and direction for media and creative development and ensure brand governance standards are always maintained. Oversee the development of advertising, promotional and communications material. Collaborate with external agency partners to deliver business objectives. Ensures consistency in solutions and across marketing channels, media and platforms. Works with business partners in the development and management of campaign budgets. Collaborates with internal/external stakeholders to develop monitoring and tracking plans for external advertising initiatives. Ensures compliance with internal frameworks, standards, guidelines and governance. Acts as a trusted advisor to assigned business/group. Develops solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs. Provides advice and guidance to assigned business/group on implementation of solutions. Supports the execution of strategic initiatives in collaboration with internal and external stakeholders. Builds effective relationships with internal/external stakeholders. Monitors and tracks performance and addresses any issues. Breaks down strategic problems, and analyses data and information to provide insights and recommendations. Designs and produces regular and ad-hoc reports, and dashboards Builds change management plans of varying scopes and type; leads or participates in a variety of change management activities including readiness assessments, planning, stakeholder management, execution, evaluation, and sustainment of initiatives. Provides input into the planning and implementation of operational programs. Makes recommendations to improve BMO processes and systems. Executes work to deliver timely, accurate, and efficient service.

Requirements

Typically, between 5 - 8 years of relevant experience and post-secondary degree in related field of study.
Extensive experience in project management.
Advertising and/or creative agency experience.
Experience in, and advanced knowledge of, the financial services industry.
Deep knowledge and technical proficiency gained through extensive education and business experience.
Verbal & written communication skills - In-depth.
Collaboration & team skills – In-depth.
Analytical and problem-solving skills - In-depth.
Influence skills - In-depth.
Data driven decision making – In-depth.

Responsibilities

Define and develop marketing campaign strategies that strengthen the BMO brand, maximize revenue, and optimize customer experience.
Lead the development and execution of the BMO West branch growth strategy by identifying market opportunities, shaping go‑to‑market plans, and managing marketing campaigns that support and drive new customer acquisition.
Work collaboratively with business/groups on the strategic development, execution and measurement of traditional and non-traditional customer-focused advertising, production, merchandising, and communications campaigns.
Provide information and direction for media and creative development and ensure brand governance standards are always maintained.
Oversee the development of advertising, promotional and communications material.
Collaborate with external agency partners to deliver business objectives.
Ensures consistency in solutions and across marketing channels, media and platforms.
Works with business partners in the development and management of campaign budgets.
Collaborates with internal/external stakeholders to develop monitoring and tracking plans for external advertising initiatives.
Ensures compliance with internal frameworks, standards, guidelines and governance.
Acts as a trusted advisor to assigned business/group.
Develops solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs.
Provides advice and guidance to assigned business/group on implementation of solutions.
Supports the execution of strategic initiatives in collaboration with internal and external stakeholders.
Builds effective relationships with internal/external stakeholders.
Monitors and tracks performance and addresses any issues.
Breaks down strategic problems, and analyses data and information to provide insights and recommendations.
Designs and produces regular and ad-hoc reports, and dashboards Builds change management plans of varying scopes and type; leads or participates in a variety of change management activities including readiness assessments, planning, stakeholder management, execution, evaluation, and sustainment of initiatives.
Provides input into the planning and implementation of operational programs.
Makes recommendations to improve BMO processes and systems.
Executes work to deliver timely, accurate, and efficient service.