Sr. Marketing Strategist, Acquisition or ECM

Bread Financial•Columbus, OH

8d•Hybrid

About The Position

Every career journey is personal. That's why we empower you with the tools and support to create your own success story. Be challenged. Be heard. Be valued. Be you ... be here. Job Summary The Sr. Marketing Strategist is responsible for delivering best in class, branded marketing and loyalty strategies across multiple portfolios and channels. Leveraging data-driven insights and vertical expertise, the Sr. Marketing Strategist develops scaled marketing strategies for assigned market segments, brand partners or verticals and independently coordinates execution of those strategies. This position develops scaled existing cardholder marketing activities that drive strong, sustainable, mutually beneficial growth in Accounts Receivable, Credit Sales and Profit. The Sr. Strategist works closely with their leader, peers, multiple internal groups and external agencies/vendors to develop and scale marketing programs. The Sr. Strategist works independently to develop a book of their own campaigns and assists the Marketing Manager on development and strategic execution of more complex strategies.

Requirements

High School Diploma or GED
8+ years experience in Marketing, Finance, Project Management, Advertising, Communication, Business Management, or related fields.
Strong task prioritization and coordination skills needed.
Marketing Campaign Management
Microsoft Office
Multi-Channel Marketing Campaigns
Prioritization
Marketing Campaign Development
Marketing Campaign Planning
Marketing Campaign Reporting
Proactive Problem Solving

Nice To Haves

Bachelor’s Degree in Marketing, Finance, or a related field.
Experience in building marketing plans and strategies for credit cards/payments.
Experience in financial services marketing.
Proven track record of managing successful marketing campaigns.

Responsibilities

Oversees the management of program strategy brief execution, participates in stakeholder meetings and coordinates campaign analysis.
Maintains the team's marketing calendar and results trackers as needed.
Leads the execution of campaign strategies, partnering with cross-disciplinary teams.
Ensures campaigns are timely and flawless, adhering to legal and regulatory standards.
Reviews marketing collateral, manages program timelines, and coordinates across matrix organization.
Contributes to process improvements and documentation revisions.
Prioritizes tasks and manages campaigns simultaneously.
Partners with analytics partners to develop campaign performance reporting and continuous monitoring.
Compiles and contribute to marketing campaign hindsight analyses and insights to prepare for results sharing across internal and external stakeholders.
Assists ion creation of actionable next steps based on campaign learnings.
Develops marketing plans for specific verticals/products.
Optimizes program performance to achieve/exceed KPIs.
Assesses campaign results for strategic improvements.
Independently addresses campaign needs and responds to strategic initiatives.
Identifies new program ideas, manages programs, coordinates meetings, and reports results.
Supports Manager on campaigns and portfolios as needed.
Provides cost and revenue information to ensure alignment on marketing investment decisions.
Works to ensure campaigns fulfill strategic objectives and drive profile use of marketing funds.
Acts as first line of defense, overseeing adherence to bank compliance standards related to capabilities and omni-channel marketing materials.
Assist with teams’ implementation of necessary legal, compliance and other required regulatory practices and/or documentation to mitigate execution errors and mitigate regulatory concerns.
Provides peer feedback and training to junior associates.
Demonstrates leadership by training peers and being a knowledge resource.
Called upon to lead or participate in special projects across the Marketing Center of Excellence.
This could include broader process improvement exercises, integration of new/different regulatory or compliance directives, channel optimization work, etc.

Benefits

Bread Financial offers medical, prescription drug, dental, vision, and other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long-term disability) to eligible associates (regular full-time associates scheduled to work 30 hours per week or more) and their spouses/domestic partners, and child(ren) under the age of 26.
New associate elected coverage begins on date of hire (with the exception of disability coverage which has a 6-month waiting period).
Six weeks of 100% paid parental leave for eligible parents is available after a 180-day waiting period.
Hired associates can immediately enroll in Bread Financial’s 401(k) plan.
All associates receive 11 paid holidays.
Associates have discretion in managing their time away from work through the Flexible Time Off (FTO) program and may need to notify and receive approval from their manager prior to taking the time off.
Associates (except those located in Illinois) receive 80 hours of Paid Sick and Safe Time (“PSST”) upon hire and at the beginning of each subsequent calendar year.
Illinois associates receive 40 hours of Illinois PSST upon hire and at the beginning of each subsequent calendar year and 40 hours of Illinois Paid Leave upon hire and at the beginning of each subsequent calendar year.
Illinois Paid Leave must be used before associates in Illinois will be approved to take FTO.
Hired associates will be able to elect the purchase company stock during offering periods in June and December.
You will be eligible for an annual incentive bonus based on individual and company performance.
Bread Financial offers competitive pay, a comprehensive selection of benefit options including 401(k).