Sr. Marketing Governance Strategy Manager
About The Position
At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day. Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and paid time off. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.Status Exempt General SummaryThe Sr. Marketing Governance Strategy Manager serves as the strategic integration lead within the Marketing organization, ensuring enterprise marketing priorities are translated into structured, executable plans across teams and channels. This role partners with Marketing leadership during strategy development cycles to provide feasibility, sequencing, and prioritization input, helping ensure that strategic initiatives are operationally realistic and cross-functionally aligned. Operating at the intersection of strategy and execution, the role establishes integrated roadmaps, aligns interdependencies, and maintains governance mechanisms that improve predictability, reduce execution risk, and strengthen enterprise-wide coordination. By bringing structure, visibility, and disciplined planning to the marketing portfolio, this position ensures that strategies are not only well-defined, but executable and sustainably delivered. Regional–Corporate Liaison (Support): Acts as the liaison across Kia Headquarters (HQ), Kia North America (Kia NA) and Kia America (KUS) on strategic guideline alignment, driving pre-analysis, options & risk/impact recommendations, negotiation talking points, and approval packets to support the final decision. This role produces pre-checks, recommendations, negotiation drafts, and approval-packet assembly to support final approval.
Requirements
- Bachelor’s degree or equivalent experience required.
- 8+ years of experience in marketing operations, integrated marketing planning, or project management within a cross-functional marketing organization
- 5+ years of experience working in production, media, PR, experiential, and/or partnerships workstreams highly preferred.
- Experience defining reporting requirements and translating data into clear, executive-level insights and recommendations.
- Strategy-to-execution planning: translate priorities into clear plans and actions.
- Advanced Excel/PowerPoint; familiarity with planning tools and execution logs (risks/decisions/dependencies).
- Governance cadence discipline with early risk visibility and follow-through.
- Cross-functional stakeholder management (teams, agencies, HQ/regions).
- Integrated planning/program management across milestones, approvals, and dependencies (incl. change impacts).
- Executive-ready communication (written/verbal summaries and recommendations).
- Analytical problem-solving: synthesize data, surface tradeoffs, recommend actions.
- Budget/financial systems familiarity.
Nice To Haves
- Masters or MBA is a plus.
- Automotive OEM experience is preferred.
Responsibilities
- Strategic Planning Integration & Development
- Enterprise Alignment & Governance Cadence
- Change & Impact Management
- Strategic Reporting Specification & Decision Support Infrastructure
- Planning Standards & Continuous Improvement
- Maintain the enterprise marketing master roadmap across brand, launches, and general marketing.
- Build and refresh integrated project plans and detailed timelines that translate strategy into executable. workstreams, sequencing, and milestone ownership.
- Coordinate end-to-end execution readiness across internal teams and agency partners from kickoff through delivery, ensuring handoffs, approvals, and dependencies are managed to plan.
- Own end‑to-end change coordination, including impact assessment, recommendations, decision tracking, and communications.
- Prepare decision‑support materials to enable timely leadership review and approvals.
- Develop and share execution health insights to drive process and governance improvements.
Benefits
- premium paid medical, dental and vision coverage for you and your dependents
- 401(k) plan matching of 100% up to 6% of the salary deferral
- paid time off
- company lease and purchase programs
- company-wide holiday shutdown
- paid volunteer hours
- premium lifestyle amenities at our corporate campus in Irvine, California
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
