Sr. Marketing Director, Membership Acquisition

Life Time Inc.

2d•$151,000 - $219,000

About The Position

With over 160 athletic country clubs and offerings for everyone from 90 days to 90 years, Life Time’s comprehensive ecosystem goes beyond the idea of “fitness” to encompass all aspects of well-being. Every career here supports the goal of people living happier, healthier lives. Life Time provides entertaining, educational, friendly and inviting experiences of uncompromising quality that empower everyone to live a healthy and happy life. You belong at Life Time. We promote an inviting community that supports everyone on their path to a healthy way of life.

Requirements

Bachelor’s Degree in a related field or equivalent combination of education and experience
10+ years of relevant marketing strategy experience in a data-driven environment
Understanding of marketing tools, data-driven/CRM approaches and end-to-end marketing processes

Nice To Haves

MBA
Proven ability to deliver a broad scope of complex, effective, omni-channel marketing strategies
Ability to define problems, collect and analyze data, establish facts, draw valid insights and recommended actions
Demonstrated ability to navigate a large organization to solidify resources aligned to priority strategies
Proficiency in developing and directing work to achieve business goals of a moderately-sized, diverse team
Proficiency in collaboration and communication with C-Suite level
Working knowledge of Microsoft Excel, Word and PowerPoint

Responsibilities

Strategy Development & Execution Develop and execute a comprehensive membership acquisition strategy aligned with member experience goals and both corporate and club-level revenue targets.
Drive thoughtful membership growth, with emphasis on acquiring the right members based on individual club nuances, lifecycle stage, behavioral insights, and segmentation modeling.
Utilize customer and market segmentation to differentiate marketing approaches across channels, ensuring the right message and offer reach the right audience at the right time.
Incorporate seasonality and cyclical demand trends into acquisition planning to anticipate peak periods, optimize campaign timing, and sustain momentum throughout the year.
Partner with key stakeholders to forecast growth, define segment-level KPIs, and develop targeted acquisition initiatives that drive quality conversions and long-term member value.
Collaboration & Cross-Functional Alignment Partner closely with Club Owners, In-Center Leadership, Retention Team, and Concierges to ensure strategy and programs support local markets, member needs, and operational execution.
Lead cross-functional collaboration with product, analytics, content, creative, and technology teams to develop and activate data-informed campaigns grounded in segmentation and lifecycle insights.
Act as the strategic owner of member acquisition at the club level, ensuring seamless alignment between acquisition, onboarding, and retention strategies.
Campaign Development & Management Plan, test, and optimize multi-channel marketing campaigns that align with segment-level acquisition goals and lifecycle conversion strategies.
Collaborate with creative teams to develop personalized messaging frameworks that reflect audience motivations and Life Time’s Healthy Way of Life brand.
Build and maintain scalable, efficient, and measurable programs that integrate with CRM segmentation models and deliver clear attribution to acquisition outcomes.
Optimization & Performance Management Monitor performance across key metrics including cost per acquisition (CPA), segment conversion rates, and lifetime value (LTV) to inform investment and campaign adjustments.
Leverage segmentation analytics to identify underperforming audience groups, refine offers, and expand high-performing segments.
Design and execute A/B and multivariate tests across lifecycle stages to continuously improve creative, channel mix, offer structure, and timing.
Partner with analytics teams to build segment dashboards and forecast models that inform strategic decisions and optimize performance across acquisition channels.
Team Leadership & Marketing Enablement Lead and develop a high-performing acquisition marketing team across strategy, media planning and buying, performance analytics, and marketing technology, with clear accountability for enterprise and club-level outcomes.
Establish disciplined operating rhythms across planning, execution, and performance review to ensure teams are aligned, focused, and responsive to results.
Oversee media investment strategy, balancing national scale with club-level optimization to maximize efficiency and member quality.
Partner with analytics teams to translate insights into clear actions that inform targeting, creative, channel mix, and budget allocation.
Champion the development and responsible use of AI-powered agents to automate analysis, surface optimization opportunities, and accelerate decision-making across the acquisition organization.
Foster a culture of experimentation and continuous improvement grounded in data, testing, and performance accountability.

Benefits

All team members receive the following benefits while working for Life Time:
A fully subsidized membership
Discounts on Life Time products and services
401(k) retirement savings plan with company discretionary match (21 years of age and older)
Training and professional development
Paid sick leave where required by law
Full-time Team Members are eligible for additional benefits, including:
Medical, dental, vision, and prescription drug coverage
Short term and long term disability insurance
Life insurance
Pre-tax flexible spending and dependent care plans
Parental leave and adoption assistance
Paid time off, including 5 to 20 vacation days per calendar year (based on tenure) and paid sick leave
Deferred compensation plan, if the team member meets the required income threshold